mkt 500 milestone 5

Customers want to purchase specialty goods such as luxury bags or shoes at Macy's and have come to expect assistance in every phase of the shopping process. Macy's is a O self-service retailer O limited-service retailer O full-service retailer O convenience store O power center

#3 — Walmart supercenters can be data centers for 21st century retailing Not only will physical retail stores not need as much space in the future because of the likely continued growth in e-commerce but so too will they not need as much physical space in stores because of the way retail operations could change as well. As consumers opt for more scan-and-go or computer vision-based, checkout-free retail experiences (like Amazon Go), these innovations too should free up more space inside retailers’ four walls. Ancient artifacts like checklanes and cash registers could soon go the way of the dodo bird. This future state then affords Walmart the ability to rejigger its physical supercenter architectures to do more with its data. Walmart’s Intelligent Retail Lab in New York was the first indication that Walmart has been thinking about this type of future. In the store one finds miles of cable, cameras in the ceilings, and servers devoted to processing loads and loads of data, all aimed…

Compare and contrast the four theories of retail evolution. NOTE: The four theories are: 1. The wheel of evolution 2. The retail accordion 3. Retail life cycle 4. Resource-advantage theory

How do the mall operators adapt to the challenges ofonline retailing or discount stores?

The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?

From a customer's perspective, what are the benefits and limitations of stores? Internet?  Mobile? Social? Catalogs?

DISCUSS the various ways to save money and time in your weekly shopping patterns. Has increased technology helped you save time and money?

Think of a company that you shop with online. Explain the benefits of shopping online.

The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.

Visit Amazon.com (www.aruazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping for books online compares with a trip to your university b ookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customizat ion, communication, cost, and control.

Think of five causes for the growth of business-to-consumer (B2C) online shopping and quickly describe them.

Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.

Determine the three categories of companies that would have a difficult time competing successfully in the world of online shopping.

What consumer wants (or benefits) are met by the following products or services? (a) 3M Post-it® Flag Highlighter, (b) Nike running shoes, (c) Hertz Rent-A-Car, and (d) Amazon online shopping.

Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?

The retailing landscape has evolved over the last decade. More recently because of Pandemic restrictions around the world and widespread uptake of technology, everyone is shopping online more. There is a strong positive trend. Do you think this will continue? How do you see online retailing evolving in the short to long term? Be specific and give examples of which product categories are most likely to be affected.

List and briefly describe the top five variables that have aided the growth of business-to-consumer (B2C) online shopping.