Practice test questions_Final exam

Which of the following is not the function of Marketing? O a. Product Promotion O b. Production O c. New Product o d. Product design

. Features, design, quality, brand, and packaging are represent core customer value augmented product actual product product support O

A firm "tweaks" its 2020 car lineup by adding additional horsepower to each model. Otherwise, there will be no new, major brand/model revisions. In this case, the mix has been slightly altered. "P" of the marketing A Product Price C Promotion D Place

true or false 2.Companies do much more than match advertising messages to market segments. They also build a sales environment for their product or service that correspond to the market segment they are trying to reach.

Q45

Which of the following statements is accurately reflects the empirical findings about the relationship between a salesperson’s customer orientation and value-based selling.  A salesperson’s customer orientation encourages them to adopt value-based selling practices. A salesperson’s use of value-based selling decreases their sales performance. A salesperson’s use of value-based selling encourages them to adopt a customer orientation. A salesperson’s customer orientation directly increases their sales performance.

Informative advertisements speak to the audience in a straightforward manner. Agencies prepare them extensively for radio commercials, where verbal and visual communication takes place. * True False TOSHIBA

Which one among the following is most commonly used promotion method in business to business situation? O a. Advertising O b. Personal selling Oc Sales promotion Od. Publicity of stion

_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.​   Question 31 options:   a)  ​Production   b)  ​Encoding   c)  ​Upselling   d)  Promotion

Marketing process ends with customer purchase. Select one: a. False. Ob. True Clear my choice

Which of the following is not a possible reason for the shift in company focus from Advertising to sales promotion? a. Declining brand loyalty b. Retailers have become larger and more powerful c. Increased consumer sensitivity to promotional deals. d. Increased customer liking for celebrities like footballers and movie actors

The objective of your study is to determine what makes print advertising of men’s personal care products effective. A recording unit for content analysis would be _____.   Multiple Choice   word in the ads   themes or ideas embedded in the ads   source of the ads (magazines, newspapers)   products featured in the ads   print ads for men’s personal care products

Advertising tries to persuade or influence consumers to do something such as buying a product or checking out a brand's website. • True • False

What type of data would a firm use when deciding where an ad should be placed?     a. Media usage by the target audience     b. Test data from trial subjects.     c. Product knowledge of target customers     d. Quantitative measures of brand knowledge     e. Report data regarding campaign reach

٧- Continual exposure to advertising frequently influences the perceived need for the product. Select one: a. True. b. False.

Just Indicate if the sentence is True or False. 1. Price as part of the marketing mix does not require advertising. 2. Direct marketing forms part of the B2C approach where the product is promoted to consumers. 3. Advertisements are paid. 4. Brand is the result of the customers' total experience with the product or service. 5. Advertising is part of the product because it is the product that is promoted. 6. Sales is synonymous to marketing. 7. We don't use advertising in the Place component of the Marketing Mix. 8. A TV commercial promoting a company's advocacy is not advertising because it does not push any of the company's products. 9. Established brands command relatively higher price. 10. The Promotional Mix is comprised of touchpoints through which a brand communicates to its target market.

1) ------- a consumer experiences the brand by seeing it, thinking it, the likely it, so will strongly registered in memory. Select one: a. Brand awareness   b. Brand building c. Brand equity d. Based brand equity 2) Descriptive and persuasive elements increase the burden on marketing communications to build awareness. Select one: O True O False

6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above

The company has created awareness about a new product and now needs to move potential buyers to the interest stage. The best way to do this is to: a. Provide readily available information about the product. b. Increase distribution and make the product more available. c. Increase the level of advertising. d. Reduce the price of the product.

37)The use of short-term incentives to encourage the purchase or sale of a product or service called Select one: a. sales promotion b. public relations c. personal selling d. direct marketing

8- Ms. Aisha is a loyal customer of Vaseline Care Products located in Sohar, she likes the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinces her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Word of mouth b. Direct marketing c. Advertisement d. Word of words

In an imperfectly competitive industry the investment in quality by a firm, prior to competing with rivals, generates informative advertising. horizontal differentiation. an endogenous sunk cost. persuasive advertising. none of the other answers are correct.