Quiz_ Chapter 05_ Social Media Platforms and Social Networking Sites

Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisement

In personal selling, costs of promoting a product or service can be controlled by:​   Question 12 options:   a)  ​promoting undifferentiated sales messages toward prospective consumers.   b)  ​adjusting the size of the sales force in one-person increments.   c)  ​purchasing advertising and sales promotions in large amounts.   d)  ​promoting a product to both qualified and nonqualified prospects.

QUESTION 7 1.    Mattel asked consumers on Facebook, Twitter and Foursquare if Barbie should take back Ken after their breakup. This is an example of   focus groups   customer satisfaction surveys   social media marketing   advertising

What will be 2-3 questions on Online   Shopping for---   1) Primary Question   2) Discovery Question   3) Cause Question   4) Effect Question

Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250)   Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)

Exploring Paid or Sponsored Placement Online Advertising   1. Use a search engine to find the online advertising webpages on the following websites:   Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need.   3. Use your research to make a recommendation based on price, services offered, and other significant program features.

Q1.      What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including macro-environmental and micro environmental forces? (250-300 words)                                                Q2.      How and why might the duration of the decision-making process and the extent of information search differ between the different types of consumer buying decision behavior? Relate to real-life examples from your experience. (150 words)

For organizations, what is the value of consumer analytics associated with paid search advertising?   Question 6 options:   Improving customer service   Eliminating advertising costs   Forcing out the competition   Gathering consumer insights

13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketing 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A)…

Very simple answer needed, No word limitations. Question : Define attitudes and explain the three dimensions of an attitudes. Explain the relationship between consumers' attitudes and the brand they purchase.

Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method? https://youtu.be/-z-RWTvckkI

QUESTION 3 (a) State three elements that marketers should consider to ensure that consumers do not misinterpret their message. (b) Elaborate THREE stages of perception.

QUESTION 8 Which of the following illustrates the abuse of respondents in marketing research? selling unnecessary or unwarranted research services not providing the promised incentive for completing interviews or questionnaires having friends and relatives fill out surveys not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey revealing one's clients to the respondents 00

ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & Exit

TOPIC:The influence of social media on retail consumer behavior. Identify a suitable theory that is related to your research topic. Ensure that it is a significant andwell-established theory in the field. You can include more than one theory or model, but atundergraduate level this is not necessary. Fully describe the theory in your own words, based onmultiple, credible sources. Then provide a justification for the relevance of the theory to yourproposed study. The theory must be clearly and consistently related to the research problem in acoherent discussion. Both the explanation of theory and the justification and application of thetheory must be clear and well argued.

Question 9 The third step of "Developing Effective Marketing Communication" is choosing the media to send the message. True False A Moving to another question will save this response. TOSHIBA AA FB 70 F9 F6 F7 8 2

Question 23 Marketing stimuli consist of the four Ps. Which is NOT one of these? Not yet answered Select one: Marked out of a. promotion 1.00 P Flag question O b. product O c. politics O d. price

Which of the following is NOT a part of a customer-driven marketing strategy?   Question 10 options:   A)  Positioning   B)  Referencing   C)  Segmentation   D)  Targeting

Q5. Secondary data consist of A) information collected for the specific purpose at hand B) data that does not age C) information that already exists somewhere, having been collected for another purpose D) information collected from conducting personal, in-depth interviews E) data that is unreliable and unsuitable for the purpose of making marketing decisions F) all. ANSWER: Explanation:

Need the correct answer to this practice question I found online please What part of an advertising campaign plan displays the amount of money available for the project? objectives budget revenue assets

Q1: What impact will a high customer churn rate have on Twitter’s potential advertising revenue?

Q4)  Inspect in detail the impact of digital media bloggers. Influencers on the consumption behavior of young consumers.   details explantion needed