AlyafaieHyatt_AssignmentWeek9

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California State University, Fresno *

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21

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Marketing

Date

Jan 9, 2024

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docx

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2

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Hyatt Alyafaie MKTG 21 Week 9 Hootsuite Platform Training The Hootsuite Platform Training for this week’s assignment was extremely helpful. I did not know that there were websites where you could manage all of your social media accounts. I believe this is very beneficial for businesses to manage all of their social media accounts for their businesses. In one of the videos, I learned that from the home page you can schedule when you would like to make your post. You can create a post to post on any social media platform you have linked to Hootsuite. From there you can choose to make that post immediately or schedule it for a later. I thought this was a fantastic idea because you can create your post anytime you want even if you are working in the middle of the night but schedule it to post for the next morning. I also thought it was helpful for if you are going to be busy later you could create the post and schedule it to be posted even if you are busy during the time it goes live. In another video I learned that Hootsuite will allow you to delegate certain things to different members on the team. For example, if there is a post that another team member is more equipped to answer you can delegate and send that task to the team member. This is a very interesting and helpful feature. I believe this feature facilitates the process of answering customers and providing them with the best information. Lastly, I learned that Hootsuite will allow you to search key words and phrases that pertain to your company. You can search your company name and positive phrases such as “Love it” and see what customers have posted. I believe this is beneficial because it will allow companies to repost or like post that are saying positive things about their company. This feature
also allows you to filter out negative comments. The user that made the negative comment and their friends will still be able to see it but it will hide it from the general public.
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