marketing case team 8
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Marketing
Date
Jan 9, 2024
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Cases from the Text
.
The Case applications from the text require student teams to
(1) analyze the case with reference to the theories studied in the course,
(2) do additional research into the company via Google, and
(3) make a class presentation and manage the class discussion.
Ø
Cases come with questions posed at the end of the case that you
should answer.
But you do not need to restrict yourselves to the questions.
You should feel free to apply your ideas and arguments as you think
appropriate.
Ø
Identify the theories from the text that the case illustrates or that
can be applied to analyze and better understand it, and make appropriate
recommendations for the company involved.
Ø
Research the
company website
and Google it, for additional information that is
relevant and useful to analyzing the case.
Ø
One Team will present each marketing case analysis in class, and
manage the
case discussion
(this is an important learning experience and communication
skill).
Ø
Each presenting Team is limited to 20 minutes of class presentation time plus 10
minutes of discussion time.
Practice your presentation.
Ø
Presenting Teams will submit a
written analysis
of the marketing case on the
day of presentation by emai
l to the Professor and TA.
Page limit 5 pages.
These cases analyses will be graded out of 20 points.
Write
Section number,
Team number, and member Names
on all reports.
Questions for Discussion (From the ebook)
1.
15-16.
Why has Allstate’s “good hands” slogan withstood the test of time to become
advertising’s longest-running slogan?
2.
15-17.
Analyze Allstate’s Mayhem ads based on the process of creating an advertising
message as outlined in the text (for the latest Mayhem ads, check
www.allstate.com/mayhem-is-everywhere.aspx).
3.
15-18.
Discuss issues of selecting advertising media for the Mayhem campaign. How
might this process differ from that of campaigns for other companies?
4.
15-19.
Based on the information in this case, how might Allstate measure the
effectiveness of the Mayhem campaign?
5.
15-20.
Has the Mayhem campaign been effective? Support your answer.
Team #8:
Sarah Hajeer, Riti Mehra, Olivia Zachry, Natalia Parientes, Minh Doan
BADM 3401- Sec 10
Allstate Case Study
Allstate has long been a powerhouse in the Insurance industry, providing coverage on
vehicles, property, life and so much more and generating almost $51 billion in revenue by
serving 16 million customers in 2021, according to US News. This success is based in part on All
States' immensely successful “In Good Hands”, which has been running since the 1950s. The
campaign focused on the firm's reliability and became the oldest surviving slogan for a paid
campaign. In the past decades Insurance firms have turned to more creative advertising such as
the Geico Gecko or the Aflac duck, promoting savings for customers. In order to combat this
Allstate created Mayhem to piggyback their existing slogan, the new series of ads portrayed
unlikely events that could cause a claim to show customers there's more to an insurance plan than
price. Allstate focus on reliability over affordability has been successful but continues to miss
large shares of the market which may be more cost-conscious.
Allstate, for the most part, is doing very well. They are one of the most recognizable
brands, from their motto to their logo and the Mayhem campaign, with premiums continuing to
rise in 2023. They are ranked very well by many insurance reviewing firms, including Fortune,
Reinsurance News, and Harvard Business School. The biggest challenge facing Allstate is not
from them doing something wrong necessarily but stems from the strength of competitors who
may be utilizing similar marketing strategies to reach a very similar target market. Top
competitors like Progressive, Geico, and State Farm have all used a media personality or
identified character that makes it difficult for any specific one to stick out and be especially
unique to draw in a majority of consumers. There are many opportunities for growth within the
company, but that growth is only possible if Allstate is successfully able to differentiate itself
from its competitors.
Allstate’s slogan comes from a personal experience of the general sales manager dealing
with a family emergency, and realizing that a sense of comfort came with the phrase “in good
hands”. Even though the story of a family emergency and a hospital is different from insurance,
the feeling of being able to trust that you will be helped and able to respond in an emergency
gives a sense of reassurance to consumers. This sort of emotional appeal that taps into a sense of
relaxation and reassurance that you will be in good hands with this particular brand was an early
success of Allstate. Since the company works with things that are very important to individuals,
such as their homes, businesses, and retirement, the mental reassurance that things will work out
and the brand will advocate for you is invaluable. This slogan clearly reached individuals and
became an integral part of brand identity, from being one of the most widely known catchphrases
to having a distinct hand-holding motto that corresponds directly to the “in good hands” theme. A
cohesive brand image in slogan, titling, and logo certainly helps with associations in consumers’
minds.
This early success wouldn't hold, as competitors looked to revamp their sleepy strategies
with lively mascots Allstates simple slogan lost notability. Introducing the Geico Gecko in 1999,
Geico fundamentally changed the insurance advertising landscape. The unique lizard mascot
signaled a shift from low-key solemn advertising that had previously characterized the industry.
Injecting humor and lighthearted content into the otherwise burdensome process of insurance
was quickly adopted by Geico's competitors. Progressive created the perky and relentless
saleswoman Flo, Nationwide introduced the wise and collected Professor Burke and Nationwide
even brought in Peyton Manning.
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Related Questions
Please write it base on ur insight instead of stating the summary and not from Gpt . Thank you so much.
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4. Conclusion. What was the court's conclusion on the primary issue? And what's your conclusion: did the court get it right or get it wrong, and why?
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please do not give solution in image formate thanku
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Blurred Vision It's unrealistic to think that all products can be guaranteed 100 percent safe at all times in all places for all people. But as consumers we'd like to believe that manufacturers are doing whatever they can to ensure that products are as safe as possible... especially when it comes to prod- ucts used on or in our bodies that have the potential to do serious harm or damage. And more importantly, we'd like to believe that if manufacturers discovered some- thing potentially wrong with one of their products, that they would take immediate action to correct it. Executives at…
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- Please write it base on ur insight instead of stating the summary and not from Gpt . Thank you so much. IRAC = Issue, Rule, Analysis, Conclusion 1. Issue. What's the primary legal issue in this case? 2. Rule. What's the general rule of law that applies to this type of case, i.e., before this case is decided, what's the background general rule? 3. Analysis. How did the court analyze this case (what were the key principles or facts that the court focused on)? 4. Conclusion. What was the court's conclusion on the primary issue? And what's your conclusion: did the court get it right or get it wrong, and why? Bennett vs. Stanley casearrow_forwardDraft a legal analysis of the question using the law and the facts provided in each prompt. Your answer should be one page if double spaced or about half a page if single spaced. There is no “right” answer. I am looking for a good legal analysis combining law and facts. Short Essay Question No. 1 Assume the following facts: Alice, Barry, and Chis have come to you for advice on how to organize their new business venture. They want to start a bakery but don’t know if they should organize as a sole proprietorship, general partnership (GP), limited partnership (LP), corporation, or limited liability company (LLC). Alice, Barry, and Chris want equal control over decisions regarding the business and want to split the profits evenly. Alice will work the front counter of the bakery. Barry has a home worth $500,000 in his name and a savings account with $200,000. He will be the bookkeeper for the business.arrow_forwardwork that you will be able to use and apply the following concepts and knowledges. (Note: A scenario is more than just an example. A scenario shall include the background, persons involved, cause and effect of the incident, decision to make, etc.) please answer in 100 wordsarrow_forward
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- b) What is Frustration in law? Critically discuss. You are required to research relevant case laws on this matter and discuss in detail. Identify at least FIVE (5) Case Laws and discuss the outcomes in those cases. Only typing answer I need ASAParrow_forwardFor this assignment, you will be required to identify a research topic that is relevant to your discipline of study. You will not be able to start the assignment until you understand what we mean by “research” in Introduction to Research, as you have probably understood the concept differently in previous modules and assignments. You will create a short, catchy title for the proposed research and describe the background and context in which the research would take place. You will need to formulate and present the research problem in such a way that the reader understands why this research is worth doing and why it is a manageable, specific problem that has not been researched before. This will require additional study and extensive reading. Once you have a well-developed research problem, you will describe the relevance of the research and formulate research question/s, explaining what outcomes you expect if you were to conduct the research. A relevant theory will need to be…arrow_forwardRead the article and submit a 1 - 2 page paper answering the questions at the bottom. There are 3 questions to answer. Please make sure your answers are detailed and throughly answered. Also in your discussion pick one question and reference at least one article that reenforces your discussion. Your Paper will need a title/cover page and also a separate reference page. The format will be APA style (what I am mostly looking for is your paper has the proper title/cover page, reference page, and is double spaced, times new roman, and a 12 pt. font. make sure to cite your sources The article and question are in the photo attatched.arrow_forward
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