MKT2207 - Marketing Channels Plan Major Assignment Overview - Winter 2022 (4)

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Cost per advertisement Maximum media usage Television Online Radio Budget Online Budget Television Total Audience 300,000, radio $54,000, online $120,000 cost per advertisement on telivision $2,000, radio $300, online $600. maxium media usage for television is 10, for radio, 20, online is 10To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to…

Wk 1-Apply: Strategic Supply Chain Management [due Day 7] Assignment Content You are inducted to the newly setup team of logistics and distributions in your company. You are analyzing the flow of goods from the suppliers to the final customer. You need to prepare a reference document for the team you are planning to build as a part of the setup process of a supply chain. Choose a large global company. Prepare an 875- to 1,050-word paper in which you discuss the following items: -Define supply chain management. Define how supply chain management has evolved over the past 20 years. Describe the primary components of your selected company's supply chain and explain the importance of each component. Discuss how the 3 key supply chain decision phases are used at this company and provide examples. Provide examples of how your selected company has (or does not have) an advantage over its competitors using its supply chain. Analyze the financial impact establishing a supply chain had on your…

Company Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).

Specialty Toys, Inc., sells a variety of new and innovative children’s toys. Management learned that thepreholiday season is the best time to introduce a new toy, because many families use this time to look fornew ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, itchooses an October market entry date.In order to get toys in its stores by October, Specialty places one-time orders with itsmanufacturers in June or July of each year. Demand for children’s toys can be highly volatile. If a newtoy catches on, a sense of shortage in the marketplace often increases the demand to high levels and largeprofits can be realized. However, new toys can also flop, leaving Specialty stuck with high levels ofinventory that must be sold at reduced prices. The most important question the company faces is decidinghow many units of a new toy should be purchased to meet anticipated sales demand. If too few arepurchased, sales will be lost; if too many are…

P4 Identifies the common Production Planning methods that companies can use to control purchasing, manufacturing and shipping of completed parts

When using an ES, which of the following is a key report to review the current inventory and upcoming production orders for a specific product? balance sheet b. stock requirements list C. material withdrawal slip d. planned order status a.

You are the buyer for a major U.S. health care company. As buyer, your job is to procure and buy parts for the production of X-Ray machines. The buyer from your sister plant in Paris, France has contacted you to supply them with 5 center sections, (a major component used in the X-Ray tube), because they will run out of these parts within 3 days. The center section is procured from a single source supplier in England, weighs approximately 40 pounds, is made of lead and has a 6-week lead time, (the time your supplier requires to manufacture the center section). Based on this criterion, answer the following questions: What mode of transportation is appropriate for shipping this part to Paris, France? What carrier will you use? Which carrier offers the best value?

a. What type of efficiencies and/or strategies you could implement in your business with regards to transportation, warehousing, third party logistics and reverse logistics? b. What type of strategies you could use to replace physical inventory and how? be creative and make sure that you provide enough information to detail and justify your choices. Maximum of two pages should be good enough to complete this task with the level of information to demonstrate knowledge and familiarity with the concepts and terminology. Please use your own words, no copy and pasting from existing articles.

“Did the Austin wedding contract you were working on go out yet?” asked Tonya Roberts, the executive director of the downtown convention center operated by the city of Springdale. “Yes, I mailed it to them yesterday after we talked about it,” replied Lara, the Center’s DOSM and revenue manager for space rental. “Why do you ask?” “I just got off the phone with the mayor’s office. They want to hold a big fundraiser for his reelection campaign in the ballroom the same night the Austin wedding wanted to reserve it. The wedding was for 200 people right?” continued Tonya. “That’s right. 200 people at about $150 a head; it’s a nice piece of business. About $30,000,” said Lara. “Well the mayor expects 1,000 people, at $100 per person. And don’t forget, he’s the boss. We can’t hold both events. I need you to call the Austins and tell them you made a mistake. Tell them the room is already booked that night. They’ll need to find another space.” Would the fact that the second space request came…

“Did the Austin wedding contract you were working on go out yet?” asked Tonya Roberts, the executive director of the downtown convention center operated by the city of Springdale. “Yes, I mailed it to them yesterday after we talked about it,” replied Lara, the Center’s DOSM and revenue manager for space rental. “Why do you ask?” “I just got off the phone with the mayor’s office. They want to hold a big fundraiser for his reelection campaign in the ballroom the same night the Austin wedding wanted to reserve it. The wedding was for 200 people right?” continued Tonya. “That’s right. 200 people at about $150 a head; it’s a nice piece of business. About $30,000,” said Lara. “Well the mayor expects 1,000 people, at $100 per person. And don’t forget, he’s the boss. We can’t hold both events. I need you to call the Austins and tell them you made a mistake. Tell them the room is already booked that night. They’ll need to find another space.” What would you advise Lara to do if she asked you…

Required Information [The following information applies to the questions displayed below.] Professor John Morton has just been appointed chairperson of the Finance Department at Westland University. In reviewing the department's cost records, Professor Morton found the following total cost associated with Finance 101 over the last five terms: Term Fall, last year winter, last year Summer, last year Fall, this year winter, this year Professor Morton knows there are some variable costs, such as amounts paid to graduate assistants, associated with the course. He would like to have the variable and fixed costs separated for planning purposes. Total Cost (in dollars) 16,000 14,000 12,000 10,000 Required: 1. Prepare a scattergraph plot. (Plot total cost on the vertical axis and number of sections offered on the horizontal axis.) Instructions: 1. On the graph below, use the point tool (Fall last year) to plot number of sections offered on the horizontal axis and total cost on the vertical…

Case Problem: Specialty Toys You are an inventory specialist for Specialty Toys, Inc. The company sells a variety of new and innovative children's toys. You know that the preholiday season is the best time to introduce a new toy because many families use this time to look for new ideas for December holiday gifts. When the company discovers a new toy with good market potential, it chooses an October market-entry date. For you to get toys in your stores by October, you place one-time orders with manufacturers in June or July of each year. You are aware that demand for children's toys can be highly volatile. If a new toy catches on, a sense of shortage in the marketplace often increases the demand to high levels and large profits can be realized. However, new toys can also flop, leaving the company stuck with high levels of inventory that must be sold at reduced prices. The most important question you face is deciding how many units of a new toy should be purchased to meet anticipated…

: Iqra University plans to launch its new campus at Bahria Town Karachi. Thiscampus will facilitate media science and business studies. For a complete setup, the procurementdepartment will have to facilitate a number of purchases including equipment, lab facilities andgeneral items. Develop a procurement strategy for this new campus. You are required to prepare amatrix showing, the nature of purchases, types and requisitions required for the completesetup.

Specialty Toys, Inc., sells a variety of new and innovative children's toys. Management learned that the preholiday season is the best time to introduce a new toy, because many families use this time to look for new ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, it chooses an October market entry date. In order to get toys in its stores by October, Specialty places one-time orders with its manufacturers in June or July of each year. Demand for children's toys can be highly volatile. If a new toy catches on, a sense of shortage in the marketplace often increases the demand to high levels and large profits can be realized. However, new toys can also flop, leaving Specialty stuck with high levels of inventory that must be sold at reduced prices. The most important question the company faces is deciding how many units of a new toy should be purchased to meet anticipated sales demand. If too few are purchased, sales will be lost; if too many…

Prepare a TOWS matrix of the 3-page Corporate Travel Policy attached.

Q4) You are the transportation manager of a manufacturing company producing construction materials and equipment in the UAE. Two main products that your company produces are pumps for concrete, which weigh 25 kg and sell for $1000 each, and isolation bricks, which weigh 0.5 kg and sell for $10 each. Although the isolation bricks are light, they require too much space. Your main customers of both products are located in Europe. To serve your customers in that region, you own and manage a big distribution center (DC in France. Your production plant in the UAE and the DC in France are strategically located with easy access to an airport, harbor, train station and main highways. You are preparing a report to the upper management about the transportation possibilities for these products to your DC in France. Discuss 3 possible transportation modes that you think are convenient to transport these products from your plant to your DC in France. Discuss the general advantages and disadvantages…

2 Exercise 11-4 (Algo) Special Order Decision [LO11-4] Imperial Jewelers manufactures and sells a gold bracelet for $408.00. The company's accounting system says that the unit product cost for this bracelet is $268.00 as shown below. Direct materials Direct labor Manufacturing overhead Unit product cost $ 145 89 34 $268 The members of a wedding party have approached Imperial Jewelers about buying 24 of these gold bracelets for the discounted price of $368.00 each. The members of the wedding party would like special filigree applied to the bracelets that would increase the direct materials cost per bracelet by $6. Imperial Jewelers would also have to buy a special tool for $469 to apply the filigree to the bracelets. The special tool would have no other use once the special order is completed. To analyze this special order opportunity, Imperial Jewelers has determined that most of its manufacturing overhead is fixed and unaffected by variations in how much jewelry is produced in any…

Q4) You are the transportation manager of a manufacturing company producing construction materials and equipment in the UAE. Two main products that your company produces are pumps for concrete, which weigh 25 kg and sell for $1000 each, and isolation bricks, which weigh 0.5 kg and sell for $10 each. Although the isolation bricks are light, they require too much space. Your main customers of both products are located in Europe. To serve your customers in that region, you own and manage a big distribution center (DC in France. Your production plant in the UAE and the DC in France are strategically located with easy access to an airport, harbor, train station and main highways. You are preparing a report to the upper management about the transportation possibilities for these products to your DC in France.   Discuss the effect of shipment frequency on transportation cost. What strategies can your company use to lower the shipment frequency? Also discuss the effect of these strategies on…

answer choices for the last 3 parts are A,B, or C

link of PDF : https://docdro.id/psUSO2n https://docdro.id/KV8USNQ   question : 1. According to Weele, why should we measure the purchasing function? 2. According to Weele, what elements in the purchasing function should we measure? 3. According to Weele, the items that we measure determines the role of the purchasing function. List these roles, and show the mapping. 4. According to Simpson and et.al, why should we measure the performance of our suppliers? 5. According to Simpson and et. al, what are the characteristics of our suppliers should we measure?   List these down in terms of evaluative criteria and its details.

The last two weeks of December are usually slow for room sales, but a local Snow and Ice Festival will attract visitors who may request reservations for single overnight accommodations. What policy should the hotel develop for accepting such room reservations

Direction: In a Bondpaper, make a explanation on how to cancel hotel booking.

answer items f and g

D&R A3 3 - 2 Question 3. FRA Pricing, Valuation, Payoff, and Hedging Today is June 1. Sustainable Corporation has an obligation of $25 million coming due on August 1. The company is planning to borrow this amount on August 1 to fulfill its obligation, and plans to pay back the loan on December 1. The company’s borrowing rate is LIBOR + 125 basis points. The company’s bank presents it with the following LIBOR term structure: # days LIBOR 30 0.90% 60 1.00% 90 1.05% 120 1.10% 150 1.15% 180 1.18% 210 1.20% 240 1.21%   For the calculation of interest, the bank assumes 30 days in a month, and 360 days in a year. Ms. Devro, the VP Finance of Sustainable, is worried that LIBOR will increase between June and August, thus increasing the company’s borrowing cost. She advises that the company enters into a forward rate agreement (FRA) with its bank to hedge its interest rate risk. She has asked you, the treasurer of the company, to…

The demand draft has to be signed by: a. Both payee and branch manager of a bank b. Both cashier and branch manager of a bank c. Both customer and branch manager of a bank d. Both endorser and branch manager of a bank

A busness is aunchng a new product. The aunch wil require a number of related actvties as follows  hre (7 weeks) select an advertising agency (2 weeks), plan an advertising campaign wth the agency (4 weeks),products from the manufacturer (13 weeks) select distributors for the product (9 weeks), take initial orders fromoperation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantty ofthe distrbutors (3 weeks), dispatch the initial orders to the distrbutors (2 weeks). (a) What is the earest timeconduct the advertsing campaign (10 weeks), design the packaging of the product (4 weeks), set up packinga sales manager (5 weeks), requre the sales manager to recruit saes peope (4 weeks), tran the sales people that the new product can be ntroduced to the market? (b) If the company hre traned salesmen who do notneed further training, coud the product be introduced 7 weeks earler? (c) How long could one delay selectngthe advertising agency? In the example above,…

2. Which of the following is not an example of a constraint resource in decision making? a. Limitations of raw materials b. Limitations of advertising expenditures c. Limitations of skilled labor d. Limited demand for each product 2. Joint products have a. common processes and costs of production up to a split off point b. a starting point for joint costs at split-off point c. distinguishable costs before split-off point d. all of the above

Describe the process of data extraction, transformation, and loading (ETL) in the context of data warehousing. What are the key considerations in designing an efficient ETL process?

I need assistance with Chapter 15 Problem 7. I keep getting an it incorrecrt despite calculating the sum and dividing everything by the quanitity. Thank you

subpart d,e,f, and g?