Week5Discussion1

Background:  Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school. “Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…

2Why corporate environmentalism recognizes the need to integrate environmental issues into the company’s strategic plans? Select some domestic or international company and explain how it has implemented both green value creation strategy along with focusing on consumer core value creation and positioning to achieve sustainable performance?   Some experts recommend avoiding “green marketing myopia” by focusing on consumer value positioning, understanding what consumers know and should know, and credible product claims. During tough economic times especially in recent year, having the right value proposition and making sure green products are seen as effective and affordable are critical.

WordCount - 1200   Nestle Infant Formula Case Study Solution Corporate Social and Environmental Responsibility. It is often challenging to strike a balance between corporate social and environmental responsibilities, and shareholder interests. Examine this statement by analysing the dilemma that Nestle once faced in the marketing of infant formula.

UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4) How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability? What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits? What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?

Evaluating current consumer behaviors as it relates to societal and ethical sustainability – how has Netflix used this message? What went wrong/right? What can Interflix learn from Netflix to integrate into a well thought out sustainability plan? Describe the benefits to Interflix for creating marketing campaigns using sustainability.

1- Answer the following question:• Choose one of the brands that have been affected and becamemore active during the current world situation with the spreadof Covid 19 pandemic.• Explain how their marketing functions have evolved duringthis health Pandemic?• Reflect on their CSR initiatives.• Consider their digital media activities.• Consider all different marketing concepts covered in CH-5 thatare related to their marketing activities during this Pandemic.

What is sustainable marketing? Explain how the sustainablemarketing concept differs from the marketing concept and the societal marketing concept. (AACSB: Written and Oral Communication)

Are Unilever’s sustainability initiatives truly practisingenlightened marketing, or are these ‘green’ policies no morethan vested self-interest and a marketing ploy? Give as manyexamples as you can to justify your answer.

Which segment would you suggest they target and what strategic advice would you give in targeting this particular segment?    Discuss the political, economic, cultural and technological challenges you envisage that Harley- Davidson might encounter in entering the identified market AND which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges.

Q1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.

Q1. Social marketers are busy promoting such ideas as "Friends Don't Let Friends Drive Drunk"and "A Mind Is a Terrible Thing to Waste." Think of a situation where you play a role of social marketer in a Shaukat Khanam Hospital Pakistan, what will be your social message and how will you promote that idea?

1. Answer the following. • In 7/11 stores, discuss its brand identity as their strength and how it affects their competitors as threats. • Discuss the digital transformation of 7/11 in the Philippines. What are the situations to prove this?

Identify the marketing problem identified

Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?

Descriptive business theory for samsung sustainability?? Kindly tell in detail

RUF and TUF jeans India’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with a new brand tailored jean specifically for the rural market. It required not only a new product design but also a new distribution approach. (i) Consumer preferences: Market research revealed: (a) Many in rural areas found even the cheapest branded jeans beyond their means. (b) There is skepticism towards readymade products among rural Indians. (ii) Product: Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’s range of 150-350, the kit is to be provided which include a denim trouser length with specific tailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from more denim trousers in the consumer’s mind. (iii) Distribution; It was the critical issue. Not only the product be made available but also the expertise to tailor it is to be created. Success depended on total tailor’s…

objectives: Apply the theory and practice of business marketing to real world contexts Summarise the core concepts of B2B organisational marketing Classify the categories of businesses that constitute the B2B market Compare B2B and B2C marketing characteristics question: With the use of an example from your country, discuss how a company can cater their business offering to both B2C and B2B Markets. Where practicable,  use examples to present information.  Your response should include a brief introduction to the company, their products and/or services and then a detailed discussion on how their products and services are manufactured or sold to meet the needs of both B2C and B2B markets.

MAZDA Case: Positioning A Product Line: 1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. 2. Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the “Zoom-Zoom” theme for its advertising. Do you agree with their decision and why? Note: Please explain in your own words.

Customer relationship management is one of the most important marketing concepts. It is commonly known as CRM by its acronym in English: customer relationship management. This management's most relevant element is creating more value and generating more satisfaction than the competition. In a broader sense, customer relationship management refers to building and maintaining profitable customer relationships by delivering services of superior quality, value, and satisfaction. Question: Is CRM only for large corporations? Why or why not?

In a highly competitive marketplace, many organisations have adjusted their focus towards being more customer centric. Provide a conclusive report for Green Threads, a relatively new organisation/ brand in the South African market, on how they can successfully implement the seven pillars of customer centricity. The seven pillars : 1 experience 2 loyalty 3 communication 4 assortment 5 promotion 6 price 7 feedback

For each of the following sources of market failure:public goods, private goods, merit goods , demerit goods, imperfect information andexternalities. i) Briefly define each ii Outline key characteristics of public goods and private goodsiii) Give TWO example of demerit goods and positive externalities

Explain the role of sustainability in marketing planning. pp. 81–83 SUSTainaBiliTy: MarkeTerS do well By doing good p. 81

Apply the marketing concept of “Means-end-Chain” for Toyota?

Please answer this Simple question

Marketing policies and strategies 1- Body Shop offers cosmetics and has a slogan “against animal testing”. With respect to PEST analysis, Body Shop is responding to_______environment: * Political Social and cultural Economic Technological 2. Steak&Cheese is a restaurant in Beirut City that makes the best cheese-steak sandwich in Lebanon. According to Steak&Cheese, the key is controlling the meat preparation process and making bread from an old family recipe. The meat preparation and homemade bread could be considered part of Steak&Cheese _________. * Strength Threat Opportunity Value 3. Swatch watches develop effective responses to changing market environments by defining segments and developing product offerings for those target markets. Swatch is developing a: * Strategy Goal Culture Tactics

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

Salvatore Ferragamo, is based in Florence, Italy. It is one of the world’s leading fashion brands. Furruccio, president of the company and chairman of the board noted that ‘emerging markets represent important opportunities for luxury goods such as Salvatore Ferragamo’.   Ferragamo and many other companies in the luxury industry face challenges as consumer habits change. Historically, the luxury shopper was brand loyal, now they are losing sales as many shoppers pursue the ‘next big thing’ via online retail channels. Ferragamo recently introduced a new shoe line called Ferragamo WORLD, that utilizes eco- friendly production process and the CEOFurruccio Ferragamo, vision and focus is to re- introduce the brand to emerging markets, with a combination of style, creativity and innovation with the brand’s quality. appeal in an effort to boost sales. The CEO has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his…

Read the case study below and answer the following questions:Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…

Read the case study below and answer the following questions: Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…

How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?

Now suppose that over lunch the marketing vice president says to Jacob: “We’re feeling a lot of heat from Chinese manufacturers who are offering very similar clubs to ours but at significantly lower prices. The legal department is working on a patent infringement case, but if we cant block these clubs from entering the market, I expect to see our sales flatten, and maybe even fall, over the rest of the year.”  What questions should Jacob ask? How would the answers to this affect the forecast? Does it still make sense to use quantitative forecasting under these circumstances? Why?

Sustainability labelsIn which of the following groups of sustainability labels are all third party certified? Select one or more options: - WWF, Keyhole, Vegan - KRAV, Rainforest Alliance, Better Cotton Initiative - Cocoa for Life, Requirements, WWF

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?