QSO_500_6_1_Discussion_Data_Analysis_and_Planning

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Columbia Southern University *

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500

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Marketing

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Jan 9, 2024

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6-1 Discussion: Data Analysis and Planning Review the case study data related to your research problem and describe potential analysis tools and methods you will use to answer your research question. Be specific: Reference specific descriptive and inferential statistics from your textbook that you plan to use in your analysis. To support your plan, reference a business research study that implemented this method, and explain why you believe it was appropriate. Hello Everyone, My research problem for the final project is, is it possible for MSIL to meet consumer demands while maintaining a competitive price point for price-conscious young buyers? I will be using the data from Exhibit 7, Exhibit 8, and Exhibit 13 within the case study. Exhibit 7: Reasons to purchase different car brands demonstrate the consumer wants that may be measured by the reason for the purchase – Reputation of the brand, Recommendation of brand and Previous Experience of the brand is the segmented reasons within the case study (Mukherjee et al., 2015). The data table may have been collected through a survey where the intent was to understand consumer buying's motivating factor better. Exhibit 8: Importance of Different Product Attributes breaks down consumer wants using a numerical system, numbers 1 through 10 with 10 being categorized as the most important (Mukherjee et al., 2015). The data set within Exhibit 8 is helpful to MSIL as it allows for their manufactured vehicles to be targeted to a specific area promoting an increase in sales geared towards a target audience, ultimately getting a higher return on investment with their marketing dollars. Exhibit 13: The Product Development Choices is a data table compiled with company material (Mukherjee et al., 2015). The data collected is helpful information as it provides a beter understanding of the need for appropriate product development. There are several tools of analysis that can be used. For instance, descriptive statistics can be used to describe and understand the features of a specific data set by giving short summaries about the sample and measures of the data (Kenton, 2019). This will allow for the central tendencies (mean, median, and mode) to be measured for each variable across the different geographic groups. The mean will be the primary focus for Exhibits 7, and 8. It allows researchers to determine the average sales per geographic group or the importance of product atributes allowing researchers to determine which product atributes are the most important to consumers across the geographic groups, focusing on the rural areas. Additionally, the data provided within the MSIL case study will allow me to identify which variable will be easier to manipulate to understand beter how one variable may affect the others. The regression analysis will provide me with the information needed afer identifying the variable to determine if removing or adding another hatch-style sedan would be beneficial to the company and regain control of the market share. References: Mukherjee, J., Mathur, G., & Dhar, N (2015). Maruti Suzuki India: Defending Market Leadership in the A-Segment . HBS No. W15582. Harvard Business School Publishing Kenton, W (27 June 2019) Investopedia. Descriptive Statistics . Retrieved January 14, 2021 from htps://www.investopedia.com/terms/d/descriptive_statistics.asp Thi s s tudy s ource wa s downloaded by 100000758618043 from Cour s eHero.com on 12-14-2022 17:44:40 G M T -06:00
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