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NAME- MOHANND AL-MASA’EED
ASSIGNMENT 1B – THE MARKETING MIX PLAN
Brill Toothbrush Disinfectant
MARKETING 240
A.
INTRODUCTION:
The name of the product is Brill Toothbrush Disinfectant From the name of this product, we note that it disinfects, meaning it kills bacteria and viruses present on the toothbrush after brushing the teeth because the toothbrush is often contaminated with bacteria that live and remain on the toothbrush after use. That’s where Bril comes in. Bril is a portable toothbrush case that uses natural UV light to kill germs on the head of your toothbrush – protecting you and your family from germs, viruses, and harmful bacteria.
B.
OBJECTIVES AND ISSUES :
Target Market: Consumers with moderate to high income, owing to their high expenditure power, are the main target audience psychographic, and behavioral variables:
The current outbreak of COVID-19 worldwide has significantly increased awareness regarding basic hygiene and safety during a pandemic situation among people. COVID-19 had a positive impact on the market for toothbrush sterilizers in 2020, resulting in higher shipments of UV sterilizer equipment and related components and higher revenues.
Regional Insights :
North America dominated the market for toothbrush sterilizers and accounted for the largest revenue share of 39.2%. On the other hand, in Asia Pacific, the market for toothbrush sterilizers is expected to witness the fastest growth over the forecast period from 2021 to 2028. With increasing disposable income, rising target population, and improving economic conditions in countries such as India and China, the region is expected to rise at the fastest rate over the forecast period.
Objectives:
I expect that the company aims to obtain a large market share in North America and the Asia-Pacific region. Therefore, I believe that the company aims to obtain 25% of the North American market and 10% globally, especially in the Asia-Pacific region.
Expectation until 1/1/2025.
Differentiation and positioning:
Positioning
(Positioning is a combination of segmentation and differentiation - how you create unique, superior customer value in the minds of consumers in one or more target markets).
The product focused on using ultraviolet rays with a high degree of safety. The important factor here for the consumer is the safety factor, and the other factor is obtaining benefits from this product (even the US Food and Drug Administration recognizes ultraviolet rays as an
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Term
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A
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2.2
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