week 10 discussion MKT

Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using?   Question 1 options:   a)  Production orientation   b)  Sales Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.

Q.  Create an e-magazine highlighting the social cause giving suggestions to address the challenge/issue.

How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising campaigns, and what factors should be considered when selecting keywords for ad targeting?

3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Happy Holidays to take advantage of this opportunity? A) develop a presence on LGBT-oriented social networking sites B) position his agency as focused on specialized experiences C) implement a mass marketing campaign D) place specially targeted ads in gay-themed publications E) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family

To start an e- business market analysis is very important. The given diagram illustrates each factor that could have impact in your business plan. Being an analyst discuss each of the factor that how it will affect your e-busine. Also elaborate the actions that could be initiated to control the situation and make the situation favorable to your e-business. E-business strategy To inform online E-business Demand Opportunities + threats revenue objectives analysis contribution Competitor analysis E-marketing plan SLEPT factors (Ch 4) Constraints Differential advantage E-marketing budget, staf channel partners Channel Intermediary analysis Resource analysis restructuring E-marketing plan comprises Situation analysis • E-marketing objectives Strategies for target markets • Tactics for marketing mix: • Product • Price • Place • Promotion (communications mix) • Actions, control and monitoring

How to use TikTok as a social marketing campaign to promote consistent use of condoms among teens. Use the 4 P's of social marketing (product, placement, price, promotion).

https://www.youtube.com/watch?v=PnfiWTSuI8U KMart ad campaigns *Was KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")? *Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?

Develop the points in the following paragraphs below The fourth research question sought to find out if the company encountered any challenges with the implementation of its digital advertising strategies. From the survey, the results did not prove if the company encountered any challenges with the implementation of its digital advertising strategies. However, there were communication barriers encountered while viewing an advertisement from GECCU. Although the question is not direct to the research question, indirectly, it is a challenge for GECCU in that the company is not applying the correct strategy for each target audience. These findings were in line with those of Borau-Boira et al. (2023) who examined the difficulties associated with digital advertising. This research showed different perspectives on the phenomenon exist in some areas and as a result the studies are new. Chaffey’s Social Media Marketing theory did not directly address this question, however, it suggests that the…

Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?

A SMM team should align all content and platforms with which element of the campaign?  A) Target market B) Social networking C) Sales funnel D) Facebook E) Product strategy

1. Why would the brand run this sales promotion, rather than just introducing the new flavor straight to the marketplace? 2. Could this campaign help increase brand engagement overall? 3. Other than short-term sales, what other marketing goals could this campaign have for the brand?

Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a  7.3  Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?

5. Explain why marketers need to understand the extent of engagement with the messages about their products and the environments in which consumption of these products occurs. Explain your answer with an example.

https://www.youtube.com/watch?v=EmzJrHraayA     List 3 reasons why individuals start smoking Identify two themes presented in the ads Who was/were the target audience(s) in those commercials? Which ads do you think were most effective in deterring people from smoking? Why?

Topic 1 – Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.

What kind of customer does the “Ship My Pants” campaign target? How is this significant?

In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening)  Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.