MKT 504 Take Home Exam

Please match each of the following statements with the stage in the buyer decision process with which it is most closely associated, After he bought his new BMW, Bill began to have some doubts. Fortunately, a few days later, he received a really cool gift from the dealership as well as a complimentary membership to the Choose. BMW Owner's Club of Southern California. Choose. Post Purchase behavior Need recognition Bill really loved his old Audi. He had driven it for years. Unfortunately, he totaled it in an accident on l-15. It was then that he decided it was time for a new car. Information Search He visited several dealerships and test drove many cars. He compared them on attributes like handling, acceleration, comfort, power, and overall coolness. Purchase Decision Evaluation of alternatives He began to ask his friends about which cars they had owned in the past and began to spend quite a bit of time reading reviews on line. Choose.. Finally, he narrowed down his choices to a BMW and…

so so stuck may i please have help

2. What do you think are the advantages and disadvantages of discounts in the following: a. Buyers b. Sellers c. Competitive Market

Two statements are given below:Statement – I : Product concept of marketing holds that consumers would favor those products that are available and highly affordableStatement – II : Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effortChoose the correct option from the four options given below: Statement I is correct and II is wrong Statement II is correct and I is wrong Both statements are correct Both statements are wrong

Use the following information to answer multiple-choice Questions 21 to 30. A fibre glass company is considering the possibility of introducing a new product. Because of the expense involved in developing the initial moulds and acquiring the necessary equipment to produce fibreglass, it has decided to conduct a pilot study to make sure that the market will be adequate. They estimate that the pilot study will cost £12,000. Furthermore, the pilot study can be either successful or unsuccessful. The basic decisions are to build a large manufacturing facility, a small manufacturing facility, or no facility at all. With a favourable market, the company can expect to make £100,000 from the large facility or £60,000 from the smaller facility. If the market is unfavourable, however, they estimate that they would lose £40,000 with a large facility, while they would lose only £30,000 with the small facility. The company estimates that the probability of a favourable market given a successful…

Distinguish between the optimistic estimate and pessimistic estimate?

7 b. Conduct a critical analysis on the impact of perceived risk in the context of making a decision to purchase the chosen product from your chosen company.c. Which of the risks discussed above would you consider in buying a new house and why?

Explanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colluding

According to The 1-Page Marketing Plan, when designing an irresistible sale offer you should 'target the pain' and be a problem solver for consumers. This is because: A) Consumers want pain relief, not benefits. B) Selling features and benefits is the best way to turn your prospects into price shoppers who view your product as a commodity bought solely on price. C) People are much more willing to pay for a cure than for prevention. D) All answers are correct E) Answers A and C only.

Imagine you run a small apparel shop in rural India and positive about sales of T-shirtthis year (2021) due to good monsoon. You ‘signed a contract’ with manufacturer to buy 100T-shirt of four different colors of equal numbers at Rs 200 each and paid advance 5000 Rs forit. Manufacturer supplied all the T-shirt of same color. Discuss the remedy you have in yourhand against the manufacturer.

What are three concrete steps a company may take to win back the confidence of its customers?

Imagine you are a salesperson in an electronics store. A customer has just told you they need a new computer. You have a dozens of options you can show the customer, but you don't want to waste their time. To show them the choices that best fit their needs, you need to determine their motive for buying a new one. 1. What are three questions you can ask the customer to help determine their buying motive? 2. Put yourself in the customer's shoes. How could you answer those three questions? 3. Based on the answers to the questions, what motive does the customer have for buying the computer? Explain your answer. Be sure to number your responses 1 to 3 to show which questions they answer.

Faiza, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. She has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Faiza rejected their participation. She felt that banks have a casual approach toward charity events and it is risky to involve them in the event. Do you think Faiza's attitude and behavior will or will not change over time? Explain Does personality have any influence on Faiza's decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts…

Essentially, the three elements of the Fraud Triangle are: Opportunity, Pressure (also known as incentive or motivation) and Rationalization (sometimes called justification or attitudo). For fraud to occur, all three olements must be present. Select the proper element of the Fraud Triangle for each of the following examples:

how do GTS measures general level of trust in the form of expectation of trustworthiness of other

14-1 Barbie Dolls and AccessoriesWhy might Mattel set a much lower margin on its Barbie dolls than on the accessories for the dolls?

When choosing whether to make, lease, or buy, a manager must consider the profits to be made under each consideration. Group startsTrue or False

The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?

Be sure to address all components of each short answer (i.e., if a brief discussion is requested, please provideone).1. A company is deciding whether or not to launch a new toy. The payoff table associatedwith the launch and no launch decisions and the two possible outcomes, success or failure, of the toyis provided below. The company has determined that the expected value of perfect information is$375,000.Outcome of Toy:Decision Alternative Success | FailureLaunch the New Toy $2,000,000 | -$1,500,000Don’t Launch the New Toy $0 | $0Probabilities of States .75 | .25A consulting firm has offered their services to do market research to help better understand the marketfor the new toy. The firm has a 100% success rate in classifying successful toys and a 95% successrate in classifying unsuccessful toys. The firm charges $400,000 for their services. Determine whetheror not the toy company should hire this consultant. Discuss your reasoning/approach in determiningyour answer.

Indicate whether the statement is true or false, and justify your answer.In the RAND HIE, being assigned more generous insurance did not generally improve participants’ health outcomes, except among certain subgroups.

How might imperfect information impact price? Group of answer choices Buyers cannot distinguish which goods have a higher quality and might be less likely to pay higher prices for that good. Because buyers cannot determine the true quality of a product, they might tend to bid up the prices. Because they might not be able to present all the information about a product, sullers might temporarily lower the price to make potential buyers think the product is of excellent quality. Imperfect information might tend to cause prices to be perfectly elastic.

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Explain value at Risk as a measure of market risk and the key elements involved when interpreting VAR.