chap003-mc-with-answers
.pdf
keyboard_arrow_up
School
George Brown College Canada *
*We aren’t endorsed by this school
Course
1028
Subject
Marketing
Date
Jan 9, 2024
Type
Pages
82
Uploaded by aliceshtern
Studocu is not sponsored or endorsed by any college or university
Chap003 - M/C with answers
Advertising and Sales Promotion (College of the North Atlantic)
Studocu is not sponsored or endorsed by any college or university
Chap003 - M/C with answers
Advertising and Sales Promotion (College of the North Atlantic)
Downloaded by Masha Kusakina (mashakus06@gmail.com)
lOMoARcPSD|22489357
Chapter 03 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing
Communication Organizations
Chapter 03
Organizing for Advertising and Promotion: The Role of Ad Agencies and
Other Marketing Communication Organizations
Multiple Choice Questions
1. _____ are the major participants in the integrated marketing communications process.
A. Advertising agencies and new product development firms
B. Advertisers and media organizations
C. Media organizations and marketing information systems
D. Travel agencies and public relations firms
E. New-product development firms and public relation firms
2. Company A has hired company B to take care of its advertising needs. All company A has
to do is provide its products and funds to company B to execute its advertising requirements.
Company A is known as a(n):
A. client.
B. creative boutique.
C. full service agency.
D. advertising agency.
E. media organization.
3. The term client, in the ad agency industry, refers to the:
A. advertiser or organization that has the product, service or cause that needs to be marketed.
B. media, which plays a crucial role in the process of marketing communication.
C. purchaser of the consumer product advertised.
D. market for business or consumer products.
E. advertising agency that specializes in the creation, production, and/or placement of the
communications message.
3-1
Downloaded by Masha Kusakina (mashakus06@gmail.com)
lOMoARcPSD|22489357
Chapter 03 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing
Communication Organizations
4. A(n) _____ is an outside firm that specializes in the creation, production and/or placement
of the communications message and that may provide other marketing and promotions related
services.
A. media organization
B. sales promotion firm
C. research organization
D. advertising agency
E. creative boutique
5. From the perspective of a promotional planner, the primary purpose of most media is to:
A. provide information or entertainment to their subscribers, viewers, or readers.
B. assume major responsibility for developing the marketing program.
C. provide an environment for the firm's marketing communications message.
D. help the company understand the marketplace.
E. provide the funds that pay for advertising and promotions.
6. A(n) ______ primary function is to provide information or entertainment to its audience.
A. client's
B. advertising agency's
C. media's
D. customer's
E. advertiser's
7. Company A is a major participant in the advertising and promotion process. It attracts
various others companies who buy space and time with them which they can provide at
discounted rates. Company A helps these companies reach the target market effectively with
the message. Company A is a(n):
A. advertiser.
B. advertising agency.
C. media organization.
D. full service agency.
E. consultancy.
3-2
Downloaded by Masha Kusakina (mashakus06@gmail.com)
lOMoARcPSD|22489357
Chapter 03 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing
Communication Organizations
8. Direct-marketing agencies, sales promotion agencies and public relations firms are
examples of:
A. different types of advertising agencies.
B. media organizations.
C. collateral services.
D. specialized marketing communication services.
E. in-house agencies.
9. _____ perform specialized functions that the various participants in integrated marketing
communication process use in planning and executing advertising and other promotional
functions.
A. Media services
B. Compensation services
C. Collateral services
D. Traffic services
E. In-house agencies
10. Which of the following statements is true about the role of top management in the
advertising and promotion decision making process?
A. Top management is usually involved in the day-to-day decision-making and operations of
advertising and promotion.
B. Top management does not provide input in the advertising and promotion process.
C. Top management is usually interested in how the advertising program represents the
organization.
D. Top management is only interested in the amount of money that must be allocated to
advertising and promotion.
E. Top management is more interested in tactical planning than strategic planning.
11. Under a centralized organizational system, the responsibility for planning and controlling
the advertising and promotional function lies with the:
A. brand manager.
B. advertising manager.
C. product manager.
D. in-house agency.
E. vice president of marketing.
3-3
Downloaded by Masha Kusakina (mashakus06@gmail.com)
lOMoARcPSD|22489357
Chapter 03 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing
Communication Organizations
12. Under a centralized organizational arrangement, which of the following is the advertising
manager responsible for?
A. Budgeting and planning media schedule
B. Coordinating the creation and production of ads and sales
C. Compensation management
D. Administering the firm's sales and sales promotion programs
E. Sales and sales management
13. Which of the following is true about the functions of the advertising manager in a
centralized system?
A. Advertising manager is responsible for all sales and sales management activities.
B. Advertising manager, usually, takes the final decision about allocating funds towards the
promotional budget.
C. The advertising manager may not review and approve the promotional plans which are
made by the agency.
D. The specific role of the advertising manager depends on the size of the firm.
E. Advertising manager deals only with the advertising department in the organization.
14. In a centralized organizational arrangement, the _____ department is responsible for
developing promotional plans that will be approved by management and recommending a
promotions program based on the overall marketing plan, objectives, and budget.
A. production
B. marketing
C. sales
D. advertising
E. product planning
15. When a _____ is used, most of a company's advertising and promotional activities will be
the responsibility of the advertising manager.
A. brand manager system
B. decentralized marketing system
C. centralized system
D. media buying service
E. creative boutique
3-4
Downloaded by Masha Kusakina (mashakus06@gmail.com)
lOMoARcPSD|22489357
Chapter 03 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing
Communication Organizations
16. Problems associated with a(n) _____ include difficulty of the advertising department to
understand the overall marketing strategy for the brand.
A. decentralized marketing system
B. in-house agency
C. centralized marketing system
D. brand management system
E. creative boutique
17. Which of the following can be stated a responsibility of a brand manager in a
decentralized marketing system?
A. Planning of the marketing program
B. Manufacturing the products
C. Compensating all the employees
D. Distributing products
E. Developing departments in the organization
18. Under a decentralized system, the advertising department is generally a part of _____
department.
A. production
B. sales
C. product management
D. marketing
E. research and development
19. The role of the advertising department in a company using a decentralized product
management system is to:
A. plan and coordinate the advertising campaign.
B. provide advertising and promotion related support to the brand managers.
C. conduct marketing research based on the problems identified during segmentation.
D. develop sales programs that would be effective against the target market.
E. check manufacturing of the products according to the demand in the market.
3-5
Downloaded by Masha Kusakina (mashakus06@gmail.com)
lOMoARcPSD|22489357
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Please do not give solution in image formate thanku
arrow_forward
CPM Marketing Dashboard
According to the Marketing Dashboard above, the CPM for USA Today would be approximately
Multiple Choice
$120.
$165.
$53.
$132.
$229.
arrow_forward
E FA/IBM536/FEB2022
O Final Assessment Test Declaratic x
• Download file ilovePDF
i docs.google.com/forms/d/e/1FAlpQLScUk7m_XQAbSDhnv-0qsBCBvKgmkwb0Q1|13Vx4wkihZP6TOA/formResponse
TVOTE OT TE ap ove
Messages are implicit and often highly coded in:
Low-context societies
Moderate-context societies
High-context societies
Variable-context societies
None of the above
arrow_forward
please do not give image format and no chatgpt answer
arrow_forward
Marketing Mix (4P’s) (400 – 600 words) for watermelon oreos
arrow_forward
13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities?
A) the Internet
B) newspaper
C) TV
D) radio
E) billboard
arrow_forward
4 worksheet packet copy Saved -
References Mailings Review View Help
1. A Products Life Cycle (fill in the chart) [
Search (Alt+Q)
Reverso
Re-use of
materials for
other products
Boukye
00
110
arrow_forward
A brand would leverage secondary
associations if
O Existing brand associations are
insufficient
O It wants to reinforce existing brand
associations
O It has a large marketing budget
O A and B
O A, B, and C
arrow_forward
Which content is appropriate for visitors in the sales funnel?
A) Surveys
B) How-to videos
C) Pricing information
D) Contributed articles
E) Customer references
arrow_forward
ome
Question 8 - Marketing Resea X
https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl...
Content G Image result for cur...
raw
Fill
X
ting Research Assessment
Content
Booking.com McAfee Security a Amazon.com - Onli...
Multiple Choice
O
O
inferential statistics.
descriptive statistics.
informational statistics.
X
Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as
narrative statistics.
proportional statistics.
Module Preview
X
Appeal No.
A
Help
G
C
Save & Exit
arrow_forward
Q5. Secondary data consist of
A) information collected for the specific purpose at hand
B) data that does not age
C) information that already exists somewhere, having been collected for another purpose
D) information collected from conducting personal, in-depth interviews
E) data that is unreliable and unsuitable for the purpose of making marketing decisions
F) all.
ANSWER:
Explanation:
arrow_forward
Please do not give solution in image format thanku
arrow_forward
Does Porter's advice contain particular data?
arrow_forward
V
C CSePub - Electronic Publishing For Professors - Create eBooks
1
Q
p
@2
W
Download
S
Your Profile | 16 Personalities
D2L Trademark Infringement: Models by Mus
the advertisements are only seen by older professors and astronomers with interests and expertise in this field
who can confirm these models' accuracy and realism.
The term "Musk" is often used to describe scents of male cologne and deodorants. In 2017, Prometheus began to
sell high-end cologne to be used by models in photo shoots and exclusive fashion weeks worldwide. A trademark
search performed by Prometheus did not turn up the mark Models by Musk. Prometheus then began selling their
newest cologne, Musk for Models, in a black box with the mark on the box in pixelated white lettering. Underneath
the mark on the box, Prometheus' slogan for its newest scent was also printed in a white pixelated font and read
"Out of this World." On the bottom of the box, Prometheus provided information explaining the purpose of the
scent for…
arrow_forward
Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250)
Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)
arrow_forward
weekâs Journal, reflect on an advertising campaign that you feel was unethical and should never have been allowed to run Do you believe all advertising campaigns should be reviewed by some sort of government agency before being allowed to run? Or should consumers be the ultimate review board, deciding if they dislike an ad campaign, they simply do not buy the product?
arrow_forward
please andwer within 30 minutes. please answer both the questions in details also tell why other options are wrong.
arrow_forward
One plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development.
Question:
Discuss different types/sources of secondary-data, that can be used by One plus?
arrow_forward
Which of the following statements about the University of Michigan consumer sentiment survey is not true?
Question 5 options:
It tracks the percentage of people that are optimistic about current and future economic conditions.
It surveys are only sent to households within the 48 states in the continental U.S.
It surveys 500 households each month.
It includes consumer attitude data about current and future economic conditions.
arrow_forward
Please do not give solution in image format thanku
arrow_forward
Use PivotTables to construct cross-tabulations between each pair of variables for the data provided.
LOADING...
Click the icon to view the soda preference data.
Question content area bottom
Part 1
Complete the cross-tabulation for Gender vs. Favorite Brand.
(Type whole numbers.)
Gender vs Favorite Brand
Count of Consumption Time
Column Labels
Row Labels
7UP
A&W Root Beer
Coke
Dr Pepper
Mountain Dew
Other
Pepsi
Sunkist
Grand Total
Female
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
Male
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter your response here
enter…
arrow_forward
About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half of participants were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that those who thought that it was a Nike putter on average needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect
a. Placebo
b. Brand
c. Nike
d. Ikea
arrow_forward
/hatsApp
E FA/IBM536/FEB2022
O Final Assessment_Test Declaratic x
• Download file | iLovePDF
i docs.google.com/forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-0qsBCBvKgmkwb0Q113Vx4wkihZP6TOA/formResponse
Messages are implicit and often highly coded in: *
Low-context societies
Moderate-context societies
High-context societies
Variable-context societies
None of the above
In terms of communication styles, which of the following sountries has a h
arrow_forward
HBRCOA17: Analytics competitors use predictive modeling to identify
O most profitable customers
customers with most potential
customers most likely to close accounts
none of these
all of these
arrow_forward
25.
Types of secondary data:Documentary, Surveys, Multiple-source secondary and single source
Select one:TrueFalse
arrow_forward
Write an explanation/ Summary after watching this video: https://www.youtube.com/watch?v=57PmDk73u7I
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Please do not give solution in image formate thankuarrow_forwardCPM Marketing Dashboard According to the Marketing Dashboard above, the CPM for USA Today would be approximately Multiple Choice $120. $165. $53. $132. $229.arrow_forwardE FA/IBM536/FEB2022 O Final Assessment Test Declaratic x • Download file ilovePDF i docs.google.com/forms/d/e/1FAlpQLScUk7m_XQAbSDhnv-0qsBCBvKgmkwb0Q1|13Vx4wkihZP6TOA/formResponse TVOTE OT TE ap ove Messages are implicit and often highly coded in: Low-context societies Moderate-context societies High-context societies Variable-context societies None of the abovearrow_forward
- please do not give image format and no chatgpt answerarrow_forwardMarketing Mix (4P’s) (400 – 600 words) for watermelon oreosarrow_forward13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboardarrow_forward
- 4 worksheet packet copy Saved - References Mailings Review View Help 1. A Products Life Cycle (fill in the chart) [ Search (Alt+Q) Reverso Re-use of materials for other products Boukye 00 110arrow_forwardA brand would leverage secondary associations if O Existing brand associations are insufficient O It wants to reinforce existing brand associations O It has a large marketing budget O A and B O A, B, and Carrow_forwardWhich content is appropriate for visitors in the sales funnel? A) Surveys B) How-to videos C) Pricing information D) Contributed articles E) Customer referencesarrow_forward
- ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & Exitarrow_forwardQ5. Secondary data consist of A) information collected for the specific purpose at hand B) data that does not age C) information that already exists somewhere, having been collected for another purpose D) information collected from conducting personal, in-depth interviews E) data that is unreliable and unsuitable for the purpose of making marketing decisions F) all. ANSWER: Explanation:arrow_forwardPlease do not give solution in image format thankuarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning