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Advertisements Are Used As A Sense Of Appeal

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Advertisements are used as a sense of appeal to spark interest in consumers. There are many types of advertisements that come in different shapes and styles. Advertisements are the sole base of marketing used by many companies and small business that provides information to perspective and current consumers about the goods and services they are providing. This strategy is basically used to sell an image to people so that they would want to purchase goods and services from the brands and this can lead to many people trusting the brands. In many advertisements, symbols are used as a tactic to capture the attention of the different types of consumers. In many advertisements, the major components are the use of sexuality, catchy phrases, powerful headlines, and eye catching graphics.
In the Army Strong commercial, a group of men wearing army gears and holding riffles can be seen. This advertisement shows their strength, power, hard work, and also commitment. This advertisement is a main target to men, showing that they are able to be bold and strong to fight for themselves, their country, and keep its citizens safe. This commercial illustrates the freedom of the United States by showing that there are male citizens willing to put their lives on the line to keep the country safe. The men in this advertisement, who are the main characters, play an active role in the message they are conveying. They are dressed in their army uniforms which is known around the world as U.S military

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