An Evaluation Of An Aspect Of Organizational Imprinting

This design is more often used by practitioners compared with researchers to examine the effectiveness of a specific intervention on an individual or group’s behaviors.

The authors relied heavily on two studies to create their argument. The first study mentioned was the Pinto et al article. In this study, "Pinto and colleagues (5) assessed the

Before this chapter I thought organization’s culture was only internal and outside factors only affect the brand and sales of the company. But I have now learned a lot more about the

Study design: This study is a simple randomized, convinced sampling. A specific group was not drawn, therefore, there were not any biases in the data. Also, in this study, an experimental group was not needed to do any tests. This was an observational research design, in which further research was needed for the descriptive and then the case study was conducted.

Change is an important to every business. Companies that don’t change become obsolete and susceptible to being irrelevant. Blockbuster and Blackberry are perfect examples of adapting to opportunity which ultimately was the reason they went out of business. Netflix and Apple are companies that capitalized on changes in the marketplace and were able to profit on the mistakes of the competition. The manner that a company presents change is an important part of its success. When leaders developed their business strategies, it is in their best interest to incorporate as many members of the team, then deliver it in a manner that makes employees feel like part of the solution. This is how buy in is achieved, and can be the difference between failure and success. For this paper I will describe a made up organization’s history, products, and major competitors. I will develop a current situation of the organization in the market and factors that have an impact on the organization. A SWOT will be defined and created to determine its place in the market, then three areas I will discuss why these areas are essential for the success of the company. Finally, I will determine metrics to gage the results of the company.

What are the hypotheses and do they logically flow from their review of previous studies?

This study will use a true experimental design because it allows the researcher to exercise better control over research variables. This design ultimately strengthens the inference of causality. To prove with confidence that changes in the dependent variable were caused by the independent variable rather than sampling error, the research design must meet three criteria (Nieswiadomy, 2012). The three criteria are: 1) the researcher manipulates the experimental variable; 2) at least one experimental and one comparison group are included; and 3) the subjects are randomly assigned to either group, (Nieswiadomy, 2012).

KLARNER, P., & RAISCH, S. (2013). MOVE TO THE BEAT--RHYTHMS OF CHANGE AND FIRM PERFORMANCE. Academy Of Management Journal, 56(1), 160-184. doi:10.5465/amj.2010.0767

The topic of my thesis is “Employer branding”. Employer branding is basically the procedure of promoting a particular company, to make a company in which people wants to work and to make that company a desired place for people, a company which wants to hire and retain their existing workers its employees. The process puts light upon the company’s ability in attracting, recruiting and keeping the existing employees – referred to keeping the most talented employees and securing the company’s business plan (2016 by Brett Minchington). This topic covers the fact that why a person wants to work in a particular company and why the current employees working in a firm or a company don’t want to leave their existing jobs in that firm and are very much proud to work in that company. My research revolves around that what are the major key factors that make an employer a brand or

Furthermore, the brief exposure to statistical research designs at the beginning of the course has caused me to think critically about the type of analysis I will be conducting. Despite having been unable to settle on a specific design for my intended study, the review has provided me with the tools to understand the advantages and limitations, benefits and drawbacks of the various approaches. What’s more, gaining a better understanding of the designs and methods will enable me to

Several authors refer that the name and logo should evoke the same intended set of associations, and communicate one clear message (Durgee and Stuart, 1987; Keller 1993; Kopp et al., 1990; Vartorella, 1990). Semiotics literature suggests that this meaning can be obtained through the analysis of the nuclear or consensual meaning evoked by the logo (Perrussia, 1988). Previous research shows that identity signs which elicit a shared set of associations are better liked, transfer more positive affect to the organisation, and are better recognized than signs with an ambiguous meaning (Henderson and Cote, 1998; Schecter, 1993). Finally, the less ambiguous the organization’s identity signs, the more likely its intended positioning will be shared across a

Based on the evaluation of the literature reviewed, I plan to use a longitudinal design for my research. I feel this will be the best design to establish validity of

The ability to generalize many aspects of imprinting is an overreaching unknown at industry and country levels (Judge et al., 2015; Mathias et al., 2015; Pieper et al., 2015; Sullivan et al., 2014; Woodside & Bater, 2015). Although some events and environments that contribute to organizational imprinting are known, there are potential events and environments that have not been explored including how various levels of organizations are imprinted (Mathias et al., 2015). The process of how imprinting occurs is not fully understood Mathias et al., 2015). There appears to be a lack of knowledge how imprinting affect various industries (Sullivan et al., 2014; Woodside & Bater, 2015). There

Abratt, R., & Kleyn, N. (2012). Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing, 46(7/8), 1048-1063.

External forces are generated or sourced from the surrounding in which the organizations develop their activities. Organizations have limited or negligible amount of control over these forces. However, these forces have the ability to affect the firm’s survival and competitive position. Identifying these sources for change is very crucial especially when a company is facing tremendous pressures. Incorrect diagnosis of factors influencing change can be fatal for organizations. Armenakis and Harris (2011) point that “just as it is unlikely that a disease can be cured if diagnosed incorrectly, change efforts designed based on faulty diagnoses are unlikely to be successful”. Accurate recognition of the source of change provides some benefits as noted by Matejka & Murphy (2005).