1.0 Introduction In 1923,Golden North ice cream was established in Laura,South Australia the Company provide a high quality with nutrition to serve consumers with pure and quality ice cream with a narrow range of product.The main target market of the company is household consumer.The company provide a product with 100 percent palm oil free (Golden North,2017 ).As Golden north would like to expand it market to international country so Thailand is one of the best choice to expand it market.Because of Thailand have a low cost of production including labour cost material cost and so on.Together with the tropical climate all year to impact the consumer to consume the food or dessert that help them feel more fresh.Before reach to Thailand market their require for a research and plan to support this proposal. 2.0ResearchMethodology My research methodology requires gathering relevant information from specified data and collecting databases in order to analyze the company's structure, market analysis, competitor analysis, etc.,I also using secondary data and research , including articles, academic journals, information from reliable websites. My research site is based on information that is used to support my international plan for Golden north company. 3.0 Situation Analysis 3.1Company analysis Golden North ice cream is established in 1923, the company headquartered is located in Laura, South Australia , and the major industry of golden north is related to food industry. Golden
Goal: “To make, distribute and sell the finest quality all natural ice cream and use natural ingredients to promoting business practices that respect the earth and
Cold Stone Creamery was co-founded by Donald and Susan Sutherland. In 1988 they finally opened the first Cold Stone Creamery in Tempe, Arizona. First forward to today, this company is one of the well-known, successful companies in North America. It has franchises, not only in the US, but also in international countries. What is its recipe for the success? Team, its team is the recipe for the success.
Prior to conducting primary research, companies should first obtain secondary data from all available sources that pertain to the interests of the subject. Companies conducting secondary market research focus on collating sections of research
Ice-Fili’s ice cream are mainly sold through kiosks and minimarkets (80%). However Nestle also own his distribution channel.
It has to be mix of both primary and secondary. Primary research is to be done to know the customer perception about the image of the company and the nature of market competition. Various trade journals, industry reports should also be referred as secondary source.
Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. “More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper and Schindler, 2011, p. 10).
This is existing research that has been gathered previously either by the firm itself or by other organisations. This type of research is collected quicker and cheaper as it has been already archived. Secondary data is normally found in internal and external sources.
Ice cream is the most popular dessert in the world. People from different places have their own myths about who invented the ice cream. It is hard to tell where or when exactly it was discovered because there is not a lot of evidence. Some people say the ancient Romans invented ice cream, others says that Marco Polo brought the discovery back to Italy from China. We most likely will never know who first discovered ice-cream or where but it is obvious that it has had a major impact on consumers worldwide. Our fascination with ice cream seems to just get stronger as technology improves. It is a part of almost all cultures in some way, which is not
Baskin-Robbins strength in Beijing was hard ice cream followed by the ice cream cakes. Customers could place custom cake order that needed 24- 28-hour notice to be produced. Baskin Robbins estimated annual sales were $845,000 to $1,002,650.
Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained
judged by the ability of the business to meet its objectives. The success of businesses can then be
Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know
In the late 20th century, the ice cream industry market share was classified into frozen novelties and packaged ice cream, and packaged ice cream could be divided into super premium, premium and lower-price products. Dreyer’s Grand Ice cream Company mainly focused on the premium products.
At the beginning, this market segment represents about 30% of the total potential sales. In the current years, there are few ice-cream produces on the markets that are designed for this segment, because of there are increasing group of consumer in this segment are more concerned and aware of the implications of diet on their health. Most of there consumers do not buy ice=cream as a consequence, such as they thought ice-cream have high calories and not good for
The above objective is fulfilled by initiating an exact design required for performing the research process. The research design illustrates the basic understanding about the research (NLP) and various features.