Answers to Video Cases 1 2 Essay example

1. Explain what functions racial beliefs serve for the dominant group according to the functionalist perspective. Conversely, explain what dysfunctions to society are caused by prejudice and discrimination.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

Dell employees used social media tools to develop relationship with IT specialists and technology buyers. By offering advice on products and services that could be useful to these companies to solve the problems, Dell developed some social media tools that were directed at B2B customers. Its technology support forum allowed Dell B2B customers to speak with one another and with Dell to find solutions to common problems. Customers who visited this forum were likely to return to dell.com later to buy products or services, or would respond positively to salespeople. Also, the techpageone.com provided the customers problem updated solving content. Customers come to this content turn into sales leads. This is why “ social media-based sales leads were two to five times more likely to close sales than traditional leads”.

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

In nowadays of web-based social networking, those numbers are certain to increment no less than ten times and as they do, the question emerges; how might you get more customers functioning for you, less against? An awesome place to begin is to focus on comprehension consumer loyalty and to do that, you should make a striking client encounter, one they can't hold up to delineate for others.

The inventory of Kudler’s distribution plan will be entered into manufacturing requirements for estimating input flows and production schedules. As a retailer, Kudler will also link producers to other distributors, buyers, or wholesalers; creating great business relations. These relationships are all crucial with the flow of how their consumers will

When a consumer purchases an item, via the internet or in store, they are not only placing an order for the item, but providing feedback into consumer trends, thus feeding the demand chain. The retailer then places an order with the distributor, who receives and processes the order. Most systems have their retailers set up with automatic credit verification and payment is processed. Once the payment has been processed the order is then packaged and shipped out to the retailer. It is shipped via truck or train to the retailers, where they take the items and

Social networks are accessed on a daily basis that means there is more of a chance that people are going to see your brand on their social network.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

Reaching potential and existing customers can be done through various methods including – Social Media, Text Message, Phone, Email, Marketing and Advertising.