Assignment 2014

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BTEC National Diploma and Extended Diploma in Business and Finance Unit 10 - Market Research in business Unit 36 - Starting a Small Business Assignment 2013 – 2014 Zed Hussain, Adrian Chambers, Vickie Henderson, Liz Huck Final Submission – 16.06.2014 Unit 10 – Market Research in Business To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that in addition to the pass criteria the learner is able to: To achieve a distinction grade the evidence must show that in addition to the pass and merit criteria the learner is able to: P1 Describe types of market research P2 Explain how different market research methods have been used to make a…show more content…
Possible methods: Questionnaires, observations of competitors, identify location, internet research for statistical information, sales/business trends etc…. This task addresses P4 - Unit 10 Interpreting Finding From the research your group has conducted you need to present your finding in a range of formats that include graphs, charts, diagrams, statistic information (mean, mode, median, range and percentages) Also need to include information identifying the following 1. What demand do you think there is for your business? 2. What is your competitive edge? 3. Who is your target market? 4. What is your unique selling point (USP)? 5. Who are your ccompetitors (map similar business in the local area)? 6.
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