Business Proposal for Flea Market

Because there is such a variety of ice creams to choose from, the buyers have the power in this industry. The variety of options available makes it more prone for buyers to not be loyal to one specific brand. The all natural ingredients that Ice-Fili used could be used a competitive advantage if done so in an effective way. The natural ingredients also created an issue because they had a lower shelf life which made it difficult for people to store and transport and therefore increasing costs.

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

Hot and cold sandwiches are always freshly prepared. You can eat outside on the upper level, or you can grab a seat on the large patio. If you want to enjoy some live music, you should do your grocery shopping on the weekends. You can find plenty of organic produce and exotic spices. If you love chocolate, the large selection of gourmet chocolate will make you smile. The market also has a floral department.

Given that the environment of the refreshment category is vigorously shifting, it is extremely difficult to develop a product that will outstand the market for a length of time. However, the market is exceedingly attractive due to the possibility of achieving high sales volume through innovation. This is a great opportunity for Vincor to expand and generate revenue.

5. What strategic considerations are involved in moving this brand forward? Make recommendations on suggested positioning, and delivering this positioning through the marketing mix.

In order s to implement our target, we must begin positioning by choosing what image the company would like to portray to our consumers. One way is for the company to maintain a strong competitive advantage.

America's top five favorite individual flavors are vanilla, chocolate, cookie 'n cream, strawberry and chocolate chip mint. The origin of ice cream began when, “Marco Polo brought back descriptions of fruit ices from his travels in China. Italian cooks developed recipes and techniques for making both water and milk ices…” (Britannica, 2016). “It wasn't until 1660 that ice cream was made available to the general public. The first advertisement for ice cream [in the United States] appeared in the New York Gazette on May 12, 1777, when confectioner Philip Lenzi announced that ice cream was available “almost every day”” (“The History,” 2016). Years later in 1939, soft-served ice cream was invented by combining liquid and dry ingredients, air, and a cooling process also making the commercial ice cream we enjoy today. The more ice cream is frozen the harder the dessert will become, but will eventually melt. And what happens when our ice cream melts? We feel upset that we lost part of our treat. When our ice cream melts, it sits at the bottom of our cups or containers; the puddle of melted ice cream increasing as we slowly savor the taste.

When trying to determine which promotional strategy a company should use many factors need to be taken into consideration. The company must to decide who their target market is and what message they wish to deliver to the target market. Once this has been decided, the company should research their target market in order to determine which promotional strategy will work best to reach their target audience.

Tasting Freeze is the local ice-cream store in Edgeley, North Dakota. I think this business has a marketing plan because it is a seasonal store. They only open in summer, they know that there is no one going to have ice-cream in winter. I think to know what are the local customers habits are the most important for this business. In summer, they do won't open when it rains or when the temperature is below 60F. They know there won't be any customers go their store for ice-cream on that day. Those people would like to sit at home and watch TV with the heater. This will cause to the financial loss if they open in those condition. In order to prevent financial loss, Tasting Freeze also buying the dairy almost out of date from the grocery store.

view. After this a public notice should be done showing the biases and faults of the current tests

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

5. Discuss which of the marketing activities you have identified you believe are most suitable for the company and explain why. This could include one or more of the three activities you initially identified.

Selling cupcakes in subzero temperatures, at two o’clock in the morning isn’t quite how I had envisioned spending my weekends; but over the course of two years this became a regular occurrence for me. I found myself bundled up and standing on my campus’s busiest street, enthusiastically yelling at passers-by to buy just one cupcake. Weekend after weekend I braved the bitter Midwestern cold with my fellow organization members. We were met with countless rejections, but we persevered and continued our efforts.

Due to the fact that imitations for the product are being developed more rapidly, Ben & Jerry have changed their primary marketing goal to establish products that cannot be imitated, but the technological developments of the company have not allowed them to launch the products within a decent time limit. B&J 's mission statement includes the need for a wide variety of innovative flavors. Five years to find the perfect coffee bean seems unnecessary. Coffee ice cream, in this period, may have become undesired by the customer. This scenario is compounded by, the quick replication by competitors, and the high costs related to manufacturing each different flavor.

Goals- Dippin’ Dots want to be able to expand where they can sell their product. Since retail locations can only offer the product at 10 to 20° below zero, special storage and serving freezers are required, as well as specially designed cryogenic transport containers in order to move the product. This as well as other factors have limited the distribution of Dippin’ Dots to only serve the away from home segment of the ice cream market, which accounts for $13.9 billion. If they can expand where they sell their product, they can increase sales and gain a large portion of the market.