Essay about Business Research Method 600 Week 5

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DB Forum 3 1.Ch.11 - 6 -- Below are listed some objects of varying degrees of abstraction. Suggest properties of each of these objects that can be measured by each of the four basic types of scales. a. Store customers: Nominal – gender, race, religion, age, marital status Ordinal – frequency of purchases (frequent, seldom, never) Interval – Ratio – total monthly purchases b. Voter attitudes Nominal – democrat, republican, independent, other Ordinal – popularity of candidates Interval – Ratio – number of votes cast for each candidate c. Hardness of steel alloys Nominal – types of alloys Ordinal – The order of alloys in terms of hardness Interval – Rank/Scale in terms of hardness Ratio – Ratio of softer to…show more content…
Semantic differential scale High Quality __ __ __ __ __ Low Quality High Confidence __ __ __ __ __ Low Confidence d. Stapel scale +5, +4, +3, +2, +1 Product Quality -1, -2, -3, -4, -5 +5, +4, +3, +2, +1 Consumer Confidence -1, -2, -3, -4, -5 e. Forced ranking scale I, the consumer, have confidence in Menu Foods products. Please select your answer from the following: Strongly Agree (5), Agree (4), Disagree (3), Strongly Disagree (2) 3. Ch.13 - 9 -- Below are six questions that might be found on questionnaires. Comment on each as to whether or not it is a good question. If it is not, explain why. (Assume that no lead-inn or screening questions are required. Judge each question on its own merits.) a. Do you read National Geographic magazine regularly? No, this is not a good question. This question could be asked more clearly. The word “regularly” is open for interpretation by each individual participant, meaning that “regularly” could mean every day, every week, every month, etc. Also, if the participant does not read on a “regular” basis, they may answer no to the question, even though they do read the magazine. This question could be broken down for participants with the first question asking whether they even read the magazine and if so, how often? b. What percentage of your time is spent asking for information from others in your
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