DB Forum 3
1.Ch.11 - 6 -- Below are listed some objects of varying degrees of abstraction. Suggest properties of each of these objects that can be measured by each of the four basic types of scales.
a. Store customers:
Nominal – gender, race, religion, age, marital status
Ordinal – frequency of purchases (frequent, seldom, never)
Interval –
Ratio – total monthly purchases
b. Voter attitudes
Nominal – democrat, republican, independent, other
Ordinal – popularity of candidates
Interval –
Ratio – number of votes cast for each candidate
c. Hardness of steel alloys
Nominal – types of alloys
Ordinal – The order of alloys in terms of hardness
Interval – Rank/Scale in terms of hardness
Ratio – Ratio of softer to
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Semantic differential scale
High Quality __ __ __ __ __ Low Quality
High Confidence __ __ __ __ __ Low Confidence
d. Stapel scale
+5, +4, +3, +2, +1 Product Quality -1, -2, -3, -4, -5
+5, +4, +3, +2, +1 Consumer Confidence -1, -2, -3, -4, -5
e. Forced ranking scale
I, the consumer, have confidence in Menu Foods products. Please select your answer from the following:
Strongly Agree (5), Agree (4), Disagree (3), Strongly Disagree (2)
3. Ch.13 - 9 -- Below are six questions that might be found on questionnaires. Comment on each as to whether or not it is a good question. If it is not, explain why. (Assume that no lead-inn or screening questions are required. Judge each question on its own merits.)
a. Do you read National Geographic magazine regularly?
No, this is not a good question. This question could be asked more clearly. The word “regularly” is open for interpretation by each individual participant, meaning that “regularly” could mean every day, every week, every month, etc. Also, if the participant does not read on a “regular” basis, they may answer no to the question, even though they do read the magazine. This question could be broken down for participants with the first question asking whether they even read the magazine and if so, how often?
b. What percentage of your time is spent asking for information from others in your
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| The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers would be an external stakeholder, they can get information by advertisements and even check their annual report on the businesses website.
There are several different types of business ownership which are most commonly used in business’ and company’s today, these include; Co-operative which is a business owned by its employees, Partnership which is a business owned by between 2 and 20 people, Private limited which is a business owner by a small groups of people who have shares and a Public limited business is owned by private individuals by shares bought and sold on the stock market. A charity is a business with the purpose to help the public, the government is a business owned by the government and lastly a sole trader which is a business owned by only one person.
When you develop messages, what factors should you consider as you choose your words? Which considerations do you think are most important? Why?
4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?
Please note that this Assessment document has 8 pages and is made up of 7 Sections.
Please note that this Assessment document has 8 pages and is made up of 7 Sections.
This report will be to present research done on online Marketing opportunities for retail sales. It will not only allow a better understanding of
M1 - Compare the purposes of the different documents used in the selection and recruitment process
The world of business has undergone radical and dramatic changes in the last decade changes that present extraordinary challenges for the contemporary manager. A manager is an organizational member who is responsible for planning, organizing, leading, and controlling the activities of the organization so that the goals can be achieved. According to a widely referenced study by Henry Mintzberg, managers serve three primary roles: interpersonal, informational, and decision-making. Management is process of administrating and coordinating resources effectively and efficiently in an effort to achieve the goals of the organization.
The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.
b. The questionnaire should not contain any kind of bias and incorrectness in the response .
Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living.
Null hypothesis: Private school students do not score better on standardized tests than public school students
A number of questions have been raised and answers to such questions definitely shall provide solutions. The belief of the researcher is that the following research questions will direct his attention to major issues and the questions are: