Case Study : Apple Inc.

Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world.

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image.,

This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.

Another aspect of their success is their approach to product designing. In Apple, product design always precedes engineering. They envisage their product, engineer one way to the goal, and start from scratch if anything does not seem right. They have always tried to make products which are easy to use and does everything better than a similar product in the market. This approach has worked pretty well so

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

Apple has achieved a remarkable impression on technology through revolutionizing and prompting not only how we use computers, but activities for which what we use them. Over the last decade, Apple has become one of the fastest, richest, and most prosperous companies in the world, through manufacturing globally.

We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Some of the weaknesses that Apple was able to pinpoint was their high prices and incompatibility with different operating systems. Since Apple already has a great deal of loyal customers Apple could combat this weakness and provide its customers with a reasonably priced compatible product, thus keeping and retaining more Apple Customers.

Despite this Mac has continued to gain popularity in the market. It 's programs have proved to be more stable than Windows, as a result of this hardware for the systems generally last longer as well. This is due to the fact that Mac systems have more features that monitor and regulate the activities, temperatures, and functions that can wear a system down faster. Mac computers also become known for their vivid aqua screen. Because of this many graphic designers, special effects editors, and even musicians have switched to using Mac computers. Even despite their price, which to this day remains higher than the competition, Mac still shares a steady part of the market and its popularity continues to grow. One of the biggest things that has kept Apple very competitive in the market is their version of the tablet. They have also developed the iPhone and the iPod. Apple was the first to not only create these devices but also they made these devices work with each other in a way that no other company has done with any of their devices before.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.