Case Study : Apple Inc.

Apple Inc. is a well-known company that designs, produces and markets media devices, personal computers, and mobile communication. Also, the company sells related software, network solutions, peripherals, applications and digital contents (Johnson et al., 2012). The company is best known for its devices including iPad, iPod, iPhone and Macintosh computers. The most famous of the devices is the Macintosh computers released in 1984 as it utilized a Graphic User Interface. This protocol allows users to use a mouse to activate pictures on the computer and has been exploited throughout the industry in all modern computers. The first smartphone in the world was the iPhone that acted as a mini-computer that has similar features of a computer.

Apple Inc. was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1st, 1976. Apple Inc. humble beginning took place in Steve Jobs’ garage where Jobs, Wozniak and Wayne produced the company’s first computer, the Apple I. It has a typewriter-like keyboard and was able to connect to a regular television. It was the archetype of modern computer which was developed under Jobs and Wozniak’s vision of making computer user friendly and small enough for people to have in their homes or offices. However, the Apple I was not taken seriously. It was not until the launching of the Apple II on April 1977 at the West Coast Computer Faire where Apple Computer revolutionized the computer industry. The Apple II was the first of its kind with the introduction of colour graphics and tape-based storage system. Apple’s sale skyrocketed and reached $117 million in

Steve Jobs and Stephen Wozniak founded Apple in 1976. These two men were dropouts in college at the time. Jobs had worked for a gaming company called Atari and Wozniak worked for Hewlett-Packard. With prior knowledge of technology, their version of technology bore fruit. They had started to work on an Apple computer prototype in Job’s garage. It wasn’t a smooth ride; Apple had a tough time starting out. Steve Jobs struggled to continue his company without the right funding, so he had to reach out to people who can. Not only until he visited and convinced Mike Markkula in 1977, Apple began to progress. From 1977, Apple started to expand its development and introduced the new Apple II. In 1978, Apple Disk II was introduced. With the success of its work, Apple goes public on 1980 and debuted on the stock market with a value of 1.8 billion dollars. In 1982, Microsoft starts the development of Mac. In 1983, Sculley becomes the President, CEO. In 1984, the original Mac was introduced with a staggering cost of $2,455 per computer. In 1985, Jobs actually resigned from Apple after a

Apple Computer, Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer, Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company (Yoffie, Slind, 2008).

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Q1. Perform an industry analysis of the smart-phone industry. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? If yes, explain how. If not, explain why not.

Apple Inc. as many know the Company as Apple has managed effectively to be a successful company in the technology industry despite the heated competition in this industry (Apple, 2012). The organization has managed to be successful by being innovative, applying differentiation in terms of products and running their business, offering high-quality products with up-to-date technology as well as good customer service. The organization operates and maintains high standards in its operational base especially in the third world countries where most of its manufacturing takes place. The company has to be at its level best in order to maintain the high standards set by the corporation.

The business that I will be looking at for this assignment is Apple Inc. Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak. They had this idea to change the way individuals perceived and saw computers, from here they launched the Apple Computer Company. A year later the Apple II computer was released into the market, in doing so this allowed Apple to establish itself as one of the high end brands in the personal computer industry.

Apple Inc., is debatably one of the most innovative technology companies in the world. Apple, Inc. stands for innovation in personal computing and digital media distribution. The company aspirations for nothing short of a revolution when designing, developing, and distributing its line of merchandises. Apple 's merchandises range from an amount of desktop and portable computers that are geared for the consumer and education markets, digital music players (iPod), online music store (iTunes), and Smartphone (iPhone). Applications are designed for users convenience and productivity. Two college dropouts Seven Jobs and Steven Wozniak began the Apple Computer Company in 1976. AAPL, NASDAQ is the company’s ticker symbol and stock exchange. Over 72,800 people work for the company and www.apple.com is the website for their products.

n January of 1984, Apple Inc. released the first Macintosh personal computer to the public that significantly changed the personal computer world. Apple Inc. (Apple), the biggest information technology American firm in the world, was founded in California on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The firm started in the garage of Steve job’s home where the trio were inclined to build their own personal computer as the available ones were out of budget. Steve jobs formularized the idea of logistics between the development, creation, and sale of his computer by tying the materials, production, and development in a streamlined chain of events; while Steve Woziak handled the research and development of the computer. Together they were unstoppable and paved their path towards a multinational corporation that would specialize in consumer electronics which would be known as an iconic brand. After 40 years, today Apple is a worldwide technology company that have 478 retail stores in 17 countries and around 115,000 number of employees all over the world (as of July 2015). The following analysis will focus on the first Apple Macintosh introduced in January 1984 constituted a milestone in the history of computers; its original idea evolved from Project Lisa; Jef Raskin began the Macintosh project in 1979; the public view of the first Mac; its historical significance and the lessons to be learned from its development.

Research Question: Which phone have greater technical capabilities between the latest Samsung Galaxy s6 and the Apple iphone 6?

amusement business. It has under its one rooftop, aside from a dynamic CEO, Steve Jobs, a

Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have or successful strategic management plan, the mangers

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.