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Catchment Analysis Catchment analysis is basically a tool for area mapping of that local market to

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Catchment Analysis Catchment analysis is basically a tool for area mapping of that local market to find the locations of the competitors, customers and traffic between them, in order to quantify the sizes and potentials of that local catchment areas and market of that area as a whole. Primary data is collected through personal interview using structured questionnaire. OBJECTIVES OF THE ANALYSIS: A. Primary Objective The essential purposes of catchment area analysis are to help • Evaluate the impact made by the setting up of the store and its performance • To see why this selected store is chosen by customers • To work on where the store lacks and what new can the store do from time to time to attract more customers and stand up to …show more content…

This was done to give a feel of my project which was allocated. The project that is allocated is CATCHMENT ANALYSIS which includes analysis of the area around where the stores are situated in Mumbai known as the immediate catchment (where the store is situated), extended catchment (the places from where people come outside the chosen radius of the store). This also helps in analyzing E-Zone through many parameters: 1) Customer Inflow- How many Customers visit the store at different time zones and days throughout the week 2) Salesman- Customer Ratio- How many Customers can be attended to by one person in a day. 3) Rewards- How many customers use the reward system provided to the customers 4) Competition- where does E-zone stand in the very competitive retail electronics and home appliances market. The area allocated for the next week is THANE. WEEK 2 Week 2 began with an analysis of previous catchment analysis done so as to know how to go about it. I was instructed by my guide with a checklist so as to know how to go about it. After the analysis I had visited the store in thane which is situated at Viviana mall. Viviana mall is one of the high market malls of Thane which has stores like Starbucks, Hamleys, Clarks, Shoppers Stop, etc. once the store was analyzed

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