Compare And Contrast Product Positioning And Brand Strategy

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

Retailers should spend a great deal of time and money on store environments to create images that offer them a competitive advantage in a crowded marketplace (Joyce & Lambert, 1996 , pp.24-33). Thus, store needs to improve in this area so that it can give better environment and experience to the customers in order to differentiate from the competitors. As per Kerfoot et al (2003, pp.14352) as furniture being a part of visual merchandising, an attractive furniture has positive affect on customer’s psychology or behavior, which ultimately leads to purchase. By evaluating the

For this assignment, I decided to visit Target while I was in New Braunfels to examine how they use adjacencies within both their women’s and men’s clothing section. As well as, seeing the career wear section for both sexes and how it is merchandised for the shopper. The retail industry is the kind of business that has a very high level of competition. Knowing this, retailers realize the importance of these attributes and why they are needed in order to create an ambience that will attract the market they are targeting. Merchandisers have strategically placed items together in hopes that shoppers will choose to grab that cardigan because it would go perfectly with the lace top that is placed next to it or that pair of leggings because it

Our consumers’ perception of the brand, J.Crew, usually entails the style they advertise in commercials and television. J.Crew can be seen as a style with practical women in finely cut business suits and overcoats. When most people visualize the company they visualize classy and professional clothing. The problem is they are not seen as the standard, like Gap, for instance, they lack the basic necessities to attract young college students. J.Crew just wants to maintain its professional status, but attract a younger crowd who are establishing their position in the real world applying and interview for jobs. When walking into the store, consumers see bright lights and a variety of fabrics and styles. The dresses range from simple around the house to dressy date-night dresses. The one-thing consumers’ can expect to see when entering J. Crew is the variety of clothing. Consumers’ can perceive clothing brands based on what they see on

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

Our target market includes socially and eviromentally awere middle to upper class teenages and young adults, aged 14-25. These are people who see fashion as way to express themselves, to both set them apart from the maintream but also to connect with other like them. In addition, their easy access to information on issue like climate change, pollution, and the exploitation of lower class workes have put pressure on them to become more concious and more resposible shoppers. Since the majority of teenagers and young adults are not awere of the negative aspects of

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

In the fashion industry, fashion brands are highly associated with branding, because of the intensive competitive fashion markets. Moreover, fashion brands are self-expressing to some extent (Carroll, 2008). Building creative brand image is important for the fashion brands. In addition, Carroll (2008) said that social responsibility and potential risks are the two aspects related to the fashion brands. Just as

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

Customers can make different judgements as regards a brand. Customers put together imagery and the different brand performance to make the judgement (Lane Keller, 2011).

When people walk in malls, cities and theme parks there they look at a lot of different displays of product for many sellers. What makes a shopper shop at one store compared to another? Would it be because of the products themselves or would it be because of how the store displays their products? Many brands have to compete with customers’ eyes to make their products look appealing to have customers intrigued in their products. In this competitive career, skills in reading, writing, and communication effect being a visual merchandiser in how they work in the fashion business.

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns