Consumer Buying Behaviour And E Commerce

Online shopping has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this modern concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using either a mobile device or a computer or laptop or tablet without the pressure of going to the traditional brick-and-mortar stores. It also allows customers to browse through seemingly never-ending options for merchandise or products not available in local stores and can likewise compare the different online stores and can make easy comparison between items and products, their brands and prices which

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

This incorporates how web shopping has provided included value to clients as they can purchase items from any place on the planet and can pose as a viable rival costs in the worldwide business to get the best arrangements and discover the best items. Before all else when e-Commerce was beginning individuals were uncertain about the level of administration that they would get. From that point forward numerous laws have been made so that e-Commerce organisations provide service of an incredible level and clients can expect the same level of administration as they would do in a high road shop. Client point of view has likewise changed on security issues and simplicity of using e-Commerce sites. In the first place individuals were uncertain about utilizing their charge cards online yet from that point forward numerous individuals are trusting when paying online and huge numbers of the more established era now shop on there.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Ecommerce in India has many first time shoppers. This means that they have not yet ended up their cognizance about what to see from ecommerce websites. As a consequence, shoppers sometimes fall quarry to hard sell. But by the time the making is got, they reveal shame and return the goods. Still user remorse is a global problem, it is all the more well-known in a country like India, where greatly of the growing comes from new buyers. Revenues are classy for ecommerce actors, as back logistics presents unique challenges. This becomes all the more complex in cross-border ecommerce.

Buying is NOT Shopping. Buying whether at the checkout counter of a physical store or within a site / app is just purchasing a product. Shopping, on the other hand entails the full spectrum, an experience which encompasses discovery, curation, price comparison, price negotiation and after sales service. Shopping in India is poised to evolve to be multi-channel, anytime/anywhere and personalized for each user. Companies should aim to not only keep customers happy but to stay relevant. To achieve this, both brick-and-mortar as well as online brands need to evolve at a pace faster than their customers’

Consumers have started believing in e-commerce because they can shop things without having to compromise on their comfort zone. They can order their favorite candy or their favorite shirt online, without going outside in the comfort of their bedroom. This can be very useful when it comes to comparing things and various brands. E-commerce has been a total revelation for both the businesses and consumers. It is because of this e-commerce that many companies have started their business, and they can offer their services. The

Also when Xioami Mi3 opened its selling for the second time, it only took 5 seconds to finish the process of selling the 20,000 phones. This shows the preferences of the customers in buying the appliances over online. This also shows the level of change in the young generation minds towards the online shopping arena when compared to the traditional mindset of the Indian consumer market for the online market.

Another advantage of the online shopping is the huge amount of goods that the consumers can choose from. Most of the online shops have filters to specify exactly what the consumer want and give him/her some suggestions to help choose the best product. According to the research finding, the majority of the participants, which they are 48% agreed on finding the online shopping experiences, is effortless more than the physical shopping. However only 22% feels that physical shopping is better for them, they aren't comfortable with the way the online shops work, and they prefer the traditional method to buy their goods.30% of the participants have a neutral opinion about the easy access of the online shops and actually shop and find the actual goods the consumer want. These result shows that the accessibility factor is actually a positive factor that affect the consumers behavior in a good way toward to online shopping 4.3 PRICE AND PROMOTIONS: Shopping through the online shops can –in some cases- reduce the amount of the goods.

The E-commerce industry as a whole has only been possible since commercial internet use came about in 1991. Meaning, this is a young industry which has seen rapid growth in such a short period of time. Because of this, there is a big push to see how the purchase decision is impacted by the rise of E-commerce. However, because this is a young industry, there is much marketers still do not know about the online purchase decision made by consumers. What does the future of e-commerce look like? What do marketers need to know in the creation and implementation of digital strategy? Where are the gaps in our current knowledge? This is where my research begins.

As nowadays communication bandwidths rise with the increase of broadband connections in China, and as

Over the past decade or more, the readily available and accessible Internet has revolutionized the current marketing environment (Sunhilde, & Hajnalka, 2011). According to Sunhilde and Hajnalka (2011), e-business is defined as “how businesses are managed electronically, and using Internet based technologies” (p. 35). Therefore, the fast paced life of consumers no longer relies on the long waiting period for purchasing in-store goods; instead they prefer their one click technology on their smart phones or gadgets. Another significant factor that has contributed towards this change is the widespread use of credit cards and other secured sites such as PayPal (Sunhilde, & Hajnalka, 2011).

The e-Commerce market in India has enjoyed phenomenal growth of almost 50% in the last five years. Although the trend of e-Commerce has been making rounds in India for 15 years, the appropriate ecosystem has now started to fall in place. The considerable rise in the number of internet users, growing acceptability of online payments, the more number of internet-enabled devices and favorable circumstances are the key factors driving the growth story of e-Commerce in the country. The number of users making online transactions has been on a rapid growth trajectory, and it is expected to grow from

This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance.