Consumer's Behaviour for Longchamp

Targeting is a method of examining the market segments and follow all or any of the following 3 types: undifferentiated, multisegment (differentiated) and concentration (niche) (Palmer, 2009). Selfridges’ products diversity means its target include both men and women aged >25 years belonging to the high-income group whose interest is fashion and luxury. Thus, Selfridges’ targeting can be said to be concentration (niche); however, due to its prime locations, Selfridges also attracts general public including families, singles and tourist. Therefore, in that aspect, its targeting strategy is differentiated.

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

understanding consumers’ needs, how groups of consumers differ from one another, and how consumers decide among products. The market need would be for specialty girls’ childrens clothing The following would be segmentation of the clothing market to help better understand the consumer (potential buyers): Geographic Segmentation Global Region or Country: India, Ect...

Various organizations operate in an increasingly complicated industry - more than a few different products, ample of business process and clients ranging from retailers to small business, service providers, exporters, and independent shops. The organization has identified increasingly the evolving trend in consumers and responds

Luxury fashion brands tended to target their customers demographically by their age, gender, income, and lifestyle. Kate Spade & Company used to target middle aged women, suburban moms; it was well-known for its minimalist, angular handbags. Later on, Kate Spade & Company shifted its demographic groups to have a target market of females, and ranged from 20 to 35 years of age. Though the company generally targeted a middle and upper-class audience, Spade had designed her brand to have an image of a college-educated, urban type of girl. Its customers wanted a lifestyle brand, with classic but clever designs. They wanted something that fit into their lifestyle, therefore they ranked that as a priority when considering to purchase a Kate Spade

Specialized products, being marketed to a specific sector, also have a unique opportunity to market directly to a target audience. Being aware of the differences in marketing to mass audiences and the targeting of specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the older generations gives the marketer an insight into how to mass market, while targeting the groups as a whole. There is also an interesting opportunity for the marketer to target a very specific group for specialized products. While the job of the marketer remains the same, the methodology must be different to reach the intended audiences.

To find such information, Macy’s must conduct a qualitative research to find segments based on personality, motives, lifestyles, and demographics. Macy’s can also study their consumers within different segments by observing the retail market targets. These nine subcategories distinguish consumer’s psychographics, personalities and shopping habits. The two groups that Macy’s consumers fall into are the middle class-contemporary and the traditionalists. The contemporaries are into fashion, and love to shop- most of the time purchase items impulsively. This fits the Macy’s consumers as the retail industry is constantly updating, progressing, and refreshing to stay within the style of the season and keep up with the latest trends. While other may prefer low key brands such as Macy’s own “Karen Scott” and “Alfred Dunner”. By being able to conduct research and fully understand these different segments, Macy’s has an upper hand on the marketing aspect of their business. While others may be looking to find out what works, it seams as if Macy’s has it down to a science. With the perfect amount of product for every target market.

Keeping in mind of Menswear at Nordstrom’s situational analysis and marketing strategy and tactics, we have also created a plan of action to grow brand image of Nordstrom. Through the Nordstrom Innovation Lab, we will create a personalized and efficient shopping experience targeting our male customers aged 18 and up. This innovative technology will be implemented in the new Nordstroms located in Manhattan. We recognize that our metropolitan, fast-paced, city dwellers value a time efficient and personalized shopping experience. When customers walk into the men’s department iPad stations will be scattered throughout the men’s section. On each individual iPad customers are able to enter their measurements and preferred style of clothing. If a customer does not know his measurements, the Nordstrom tailor will be available to assist. The iPad will then generate a lookbook personalized

When staff arrived to 208 Nick was finishing getting dressed. Staff monitored Nick as he self-administered his medication. Staff helped nick put together a schedule for the evening. Nick was provided visuals to help make choices for a preferred activity as well as dinner items. Staff then helped Nick develop a grocery list and then prompted him to pack his bag for swimming. Nick independently located all of the necessary items for the gym and then headed there. Nick was reminded of behavioral expectation prior to entering ACAC. He navigated into the building and then verbally checked in. Nick was reminded to pack off of his belongings in his locker before heading to the poo area. Nick enjoyed his time swimming as he displayed a positive affect.

Today’s consumer markets can be broken down into four main demographic areas: College Students, Millennials, Generation

This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

Coach has a very strong brand image. They continue to gain new customers and because of devotion and loyalty they are able to keep repeat customers. Brand image can be considered everything to customers when searching for a handbag. Industries that manufacture handbags must be able to provide what is considered a “chic service”, while continuing a “thriving business” (Foster, 2006). Due to the brand image that Coach has they are able to introduce new and more risky handbags with the confidence that most current consumers will continue to purchase their