Corporate Wars

3372 Words Dec 31st, 2012 14 Pages
A PROJECT REPORT

Submitted by:

Karan Narwani
Class: 11th Com J
Subject: MARKETING

THE INDIAN HIGH SCHOOL
DUBAI
JANUARY - 2013

Remarks: _______________________.

Signature: ______________________.

THE INDIAN HIGH SCHOOL, DUBAI

BONAFIDE CERTIFICATE

Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision.

_____________________________.
Teacher In-charge
(Mrs.Megha Rohra)

Firstly, I would like to thank my marketing teacher Mrs. Megha Rohra who gave me the guidelines of this project.

Secondly, I would like to thank my parents and friends who helped me in collecting the pictures and giving me a lot of information.

Thirdly, I
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* Leapfrog strategy -This strategy involves bypassing the enemy’s forces altogether. In the business arena, this involves either developing new technologies, or creating new business models. This is a revolutionary strategy that re-writes the rules of the game. The introduction of compact disc technology bypassed the established magnetic tape based defenders. The attackers won the war without a single costly battle. This strategy is very effective when it can be realized.

Defensive marketing warfare strategies – They are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share. Fundamental principles:- 1. Always counter an attack with equal or greater force. 2. Defend every important market. 3. Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. 4. The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew. 5. Defensive strategies should be the exclusive domain of the market leader
The main types of defensive marketing warfare strategies are:- * Position defense - This involves the defense of a fortified position. This tends to be a weak defense because you become a “sitting duck”. It can lead to a siege situation in which time is on the side of the attacker, that is, as time goes by the defender gets weaker, while the attacker gets stronger. In a business context, this involves

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