A PROJECT REPORT
Submitted by:
Karan Narwani
Class: 11th Com J
Subject: MARKETING
THE INDIAN HIGH SCHOOL
DUBAI
JANUARY - 2013
Remarks: _______________________.
Signature: ______________________.
THE INDIAN HIGH SCHOOL, DUBAI
BONAFIDE CERTIFICATE
Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision.
_____________________________.
Teacher In-charge
(Mrs.Megha Rohra)
Firstly, I would like to thank my marketing teacher Mrs. Megha Rohra who gave me the guidelines of this project.
Secondly, I would like to thank my parents and friends who helped me in collecting the pictures and giving me a lot of information.
Thirdly, I
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* Leapfrog strategy -This strategy involves bypassing the enemy’s forces altogether. In the business arena, this involves either developing new technologies, or creating new business models. This is a revolutionary strategy that re-writes the rules of the game. The introduction of compact disc technology bypassed the established magnetic tape based defenders. The attackers won the war without a single costly battle. This strategy is very effective when it can be realized.
Defensive marketing warfare strategies – They are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share. Fundamental principles:- 1. Always counter an attack with equal or greater force. 2. Defend every important market. 3. Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. 4. The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew. 5. Defensive strategies should be the exclusive domain of the market leader
The main types of defensive marketing warfare strategies are:- * Position defense - This involves the defense of a fortified position. This tends to be a weak defense because you become a “sitting duck”. It can lead to a siege situation in which time is on the side of the attacker, that is, as time goes by the defender gets weaker, while the attacker gets stronger. In a business context, this involves
This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione
In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,
3.Working efficiently- Give yourself time to work, if you don't you will not be able to maintain your performance.
4. Feel - pay attention to your emotions, what prompts them, and how you deal with negative ones
I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast
This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.
What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.
7. Courage to Challenge – I can be bold and brave sometime, however the real challenge is to maintain the courage at any given circumstance.
A number of competitive strategies have been stated by studies, such as the classification system created by Chrisman et al (1988). However, the generic strategies identified by Porter (1985) remain the most popular theory over the years (Allen et al, 2007).
Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.
Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.
Another strategy is Being defensive ; Defensive strategies are relatively close to Differentiation & Cost leadership . This method helps in keeping all the advantages in one place once they are attained . This strategy is considered as an actual one as it limit competitors ability to offer a business opposition .
Competitive strategy is the moves and methods that the firm has taken and is taking to appeal buyers, improve its market position, and to endure competitive pressures. The strategy is about what a firm’s capability to try to knock off competitors and attain competitive advantage, which can be offensive or defensive. There are three approaches to competitive strategy, which are low-cost leadership strategy where struggling to be the overall low-cost manufacturer in the in industry. Moreover, pursuing to distinguish one’s product offering from competitors (differentiation strategy), and the last one is focus or niche strategy where aiming on thin portion of the market rather than the whole market (Porter, 1998).
There are five generic business strategies that companies choose from when trying to successfully compete within their respective industries. This is the first choice a company must make, even before deciding an overall strategy. These generic business strategies include low-cost provider strategy, broad differentiation strategy, best-cost provider strategy; focused strategy based on low costs, and focused strategy based on differentiation. These strategies have many advantages as well as disadvantages. Choosing which one to use depends on what market position a company wants to pursue. Deciding to be more offensive or defensive also plays a role in choosing a
In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.