Critical Analysis of Apple Computers Essay

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Week 8 Individual Assignment Critical Analysis of Apple Computers University of Maryland University College December 1, 2015 This paper was prepared for AMBA 640, Section 9040, taught by Professor Stewart. Executive Summary Apple, Inc. is one of the world’s most valuable and respected brands. People stand in line for hours and sometimes days, just to get their hands on the newest Apple device. How did Apple take over the technology business? What can we learn from their continued success? According to Forbes, Apple is worth over $741.8 billion (Forbes.com). Apple dominates the computer hardware and Smartphone industries by designing, manufacturing and marketing high quality products. Apple keeps up with the fast paced changes in…show more content…
Introduction Apple, founded in 1976, is one of todays most valuable and admired technology brands. The company started with computers but later evolved to “Apple, Inc. designs, manufactures, and markets “mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications” (New York Times, n.d.). Apple is responsible for the design, manufacturing and marketing of its products and services. Though Apple, Inc. is a strong powerhouse in the technology marketplace, they have made some mistakes. The purpose of this analysis is to thoroughly investigate Apple, Inc. an example of information systems management, and determine lessons learned for other enterprise information systems managers. Apple Case Updates Through further research of Apple, Inc., I was able to determine that updates needed to be made to the case information provided. Many new products and resources have been released since the development of the case information. Those updates are highlighted below. New Product Lines Apple announced its most advanced iPhones in September 2015. The iPhone® 6s and iPhone 6s Plus feature 3D Touch, live photos, an HD camera amongst many other new features. The new iPhones operate on iOS 9, which is the world’s most intelligent operating system. OS X® El Capitan, which is the most advanced
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