Culture Is The Shared Understandings, Goals, Values And Assumptions

So far as international business is concerned, the four dimensions of culture form an important facet. Knowledge of the manner in which different features of a business are viewed in different cultures, can help a manager in understanding and sailing successfully across the international business market.

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

Culture is defined as “The ideas, attitudes, customs, beliefs, values and social behaviour of a particular group of people or society that are passed on from generation to generation” (Brentnall, A., n.d.).

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

Culture is one of the terms that have been becoming more familiar in the 21st century among the multinational companies all around the world. The world has been shrunken by the fasting travelling and communicating technologies which has brought down the barriers for the organisations having business in international market. But still then there are few barriers that make the international business critical and hard for everyone to succeed in it. This is due to the factor that the businesses have direct influence over the culture that is followed in the respective country where the business is carried out. So it would be interesting to

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

We are living in a period were trade is becoming more global by the day. Taxes and economic barriers seem to be like symptoms - from a disease - that fade away, as time goes by. The ability of fast communication between people and places has boosted many companies to expand in other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration, in a strategic planning of setting up abroad. A firm needs to become progressively more aware of the foreign cultures when aiming in a successful future in an international business environment. Attitudes towards work and material possessions, entrepreneurship, willingness to accept risk, politics, religion, customs, the role of

Culture can be defined as the norms, values, beliefs, and language that makes up a humans way of living; it influences the decisions people make, how people act, and more. Culture can vary among generations, nations, or even the small distance of a city. As humans, we use and rely on culture everyday to make decisions for good or bad outcome; it can influence negative or positive action in a society, for instance, racism is a negative cultural trait that has been carried through generations. Culture is a continuously changing process, while each culture is introduced through contact, accommodation, and diffusion of the other; Culture has developed over period of hundreds and thousands of years.

Culture refers to the values, rules, norms and behaviour as well as their products that govern the lifestyles of an individual or group. Cultural rules and behaviour are inherited from past generations, may be learned from others and are transmitted to other generation. Additionally, they embody the symbols and systems through which communication, attitudes and knowledge about life takes place. The set a certain group of people apart from others because the manifestation of cultural components represent the conscious elements of the individuals in one culture and helps register the differences or similarities in how other groups and cultures behave.

There are many different impacts that culture has on the way business is conducted; cultural systems of values and beliefs lead to specific interpretations of events and interactions, and different demands and expectations for business relationships often exist for individuals from different cultural backgrounds. Engaging in international and multicultural business requires a level of understanding and awareness of specific cultural issues that might arise due to different customs, perspectives, and values, and a general awareness of the influence of culture is a good thing in business as well as it allows for ongoing learning and consideration without rushing to judgment. Through both a specific and a general understanding of cultural issues in business, more effective strategies for conducting business on an international level can be developed and implemented. The following paragraphs provide specific examples from four differently cultures, identifying the importance of cultural understanding in all international dealings.

Economic development is defined by the ability to succeed internationally. It is important to understand the dynamic role that culture plays in this development as well as in a business setting. This can be done by realizing that every society has its own set of cultural themes or attributes. These themes have a substantial impact on how that culture does business. Upon doing business cross-culturally a strong management structure is essential. Cross-cultural management is the ability to have successful interactions between clients, customers, suppliers, etc. across cultures and around the world. This management style is important to understand because the work behaviors within this style directly affect the organizations’ successful international ventures and projects. This is why understanding organizational culture in Brazil is the main focus of being successful there.

Cultural difference between countries raises many issues for firms entering foreign markets. Understanding the local culture is the initial step in helping firms better understand the

For the successful business, it is must to be aware of the culture of international country with we are doing business or trading. Cultural difference in business can aid in building international competencies as well as enabling to get a competitive benefit. It is difficult to be aware of every aspect of the other country’s organisational culture.

First of all, culture affects the beliefs and values of people, and also, it decides the behavior of people, the information gathering method and communication type, decision making and so on, which are all critical in running business. So organizations are actually culture bound in spite of pressures for convergence of the facts of industrialization, globalization and so on.

When dealing with intercultural business a person should be well aware of the characteristics of the culture he is to be in contact with. He should be well prepared to face attitudes not common in his home country.