Description of Conjoint Analysis

The purpose of this paper is to critique a quantitative study and to present a critical analysis on its research findings. The paper will discuss the elements influencing believability and robustness of research, including writing style, research problem, literature review, conceptual framework, research question, hypothesis, study sample, methods, data analysis and results, and discussion of the relevance and future directions.

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

Each of these methods has their pros and cons. This portion will analyze the benefits and downfalls of these methods. An advantage that a case study can offer is that they can simplify some of the most complex concepts. From a positive perspective, a correlational

ReferencesMarion, A. M., & Cengage, G. (2006). "Product Mix" Encyclopedia of Business and Finance. Ed. Retrieved 31 Jan, 2009 from http://www.enotes.com/business-finance-encyclopedia/product-mixQuickMBA.com (2007) "Marketing Research" Retrieved February 2, 2009from http://www.quickmba.comThe Home Depot. (2009). Retrieved January 31, 2009 from http://homedepot.comThe Home Depot, Inc. (2009). "The Home Depot Values". Retrieved 31 January, 2009 from http://corporate.homedepot.com

The results of article two used the mixed methods of quantitative and qualitative data. “Mixed methods research is an approach to inquiry that combines or associates both qualitative and quantitative forms. It involves philosophical assumptions, the use of qualitative and quantitative approaches, and the mixing of both approaches in a study. Thus, it is more than simply collecting and analyzing both kinds of data; it also involves the use of both approaches in tandem so that the overall strength of a study is great than either qualitative or quantitative research.” (Creswell, 2007). The authors used their research to answer their research question;

According to Fain (2017) the title is written to capture the reader and inform them of the purpose of the study. The title of the article clearly represents the research report. The variable of interest is understood from the title. However, the population studied and the setting of the study is not stated in the title. An abstract is constructed in order to provide a summary of the research study and should include the purpose and findings in the study (Fain, 2017). There is an abstract provided in the

3. Open the “Forte Hotel Data (Conjoint, 2 Partworths)” data set in My Marketing Engineering and review the Partworths developed from the respondents in this case. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers.

This study used a quantitative methodology of data collecting to answer the research questions. The specific research questions studied included the following:

The appropriate institutional review boards approved this study; and Pinto (2009) supervised all portions of the analysis process (Pinto, 2009). The method of analysis was categorized into the following sections: recruitment, interview procedures, interview protocol, analytic strategy (Pinto, 2009).

This study will implement a mixed methods design to include both quantitative and qualitative methods.

3. Open the “Forte Hotel Data (Conjoint, 2 Partworths)” data set in My Marketing Engineering and review the Partworths developed from the respondents in this case. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers.

Mixed methods researchers advance the weight or priority to the collection of quantitative and qualitative data. Three options are available to the researcher for prioritizing data:

The AR method is similar to one proposed above except consumers are presented a full list of possible r e1 evant attributes and rate each item on each attribute. For example , Siemer (1989) uses the AR method to map the competition among vendors of specialty plastics. Poten位al customers rated Dow Chemical and three competitors on the eight attributes which Dow believed important: 1. 2. 3. 4. 5. 6. 7. 8. meets scheduled delivery dates practices innovation and development has fair pricing has consistent product provides support in solving processing problems has custom color capability provides ad巴 quate technical 1iterature withstands high heat distortion temperatures

This study will use quantitative methods of research. The major advantage of using quantitative research design is that it is an exceptional method for making conclusions and agreeing or disagreeing to any

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.