Dhl Marketing Mix

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Express 1 Strategic Marketing Plan, Spring 2009

STRATEGIC MARKETING PLAN
For the
E1SHIP WEB PORTAL
Prepared by
Sejal Dsouza
Charles Kirker
Gabrielle Perham
Andrea Sikes
Ece Yilmaz

1

Express 1 Strategic Marketing Plan, Spring 2009

EXECUTIVE SUMMARY

The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal, E1ship. Express 1 is only fifteen years old and has expanded from Salt
Lake City, Utah to sixty locations throughout the United States. Express 1 started as a reseller of
DHL products and has recently reinvented itself as a third-party logistics provider. It offers tremendous value to its business clientele by offering discounted shipping rates and
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Team Members.......................................................................................................................... 5
Company Profile ....................................................................................................................... 5
Mission and Vision Statements ................................................................................................ 7
Current Market ......................................................................................................................... 8
Measures of Performance......................................................................................................... 9
SITUATION ANALYSIS ........................................................................................................... 12
Strengths .................................................................................................................................. 12
Weaknesses .............................................................................................................................. 14
Opportunities........................................................................................................................... 18
Threats
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