[1.0] INTRODUCTION [1.1] Background of the Company After World War II, some local importers and wholesalers of Malaysia imported sweetened condensed milk in wholesale quantities from a large company in Holland. To market this milk, a Singapore based company named Friesland (Malaya) Pte Ltd was formed in 1954. One of the brands that this company started selling was called the Dutch Baby brand. In 1963, a sweetened condensed milk factory was commissioned in Petaling Jaya, and Pacific Milk Industries (Malaya) Sdn Bhd came into existence. It took the factory around two years to start its operations for manufacturing sweetened condensed milk. In 1968, Pacific Milk Industries was made to go public and be listed on the Stock Exchanges of Kuala …show more content…
* “To create value for our owners, in short and long term, by means of profitable diary activities.” * “To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life.” * “To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets.” The purpose behind diversification and innovation for Dutch Lady has not only been to benefit from changing consumer tastes, but also to provide its loyal consumers with added nutrition with every new product. Dutch Lady believes in creating value for consumers by coming up with a new level of nutrition after every few years. [1.5] Parent Company One of the reasons for success in its innovative activities has been the support from the holding company, Royal Friesland Campina. Apart from Dutch Lady Malaysia, Friesland Campina has three other companies in Malaysia: Friesland Campina Business
* To help the employees in identifying the knowledge and skills required for performing the job efficiently as this would drive their focus towards performing the right task in the right way, which in turn helps work towards the business objectives as their
The number one goal of the group is for staff to be excited to come to work and feeling great when
This will ensure that the time and money invested in training and management development is linked to the mission or core business of the organization (Watad & Ospina,
It is refreshing to have an employer declare its most important guiding principle is its ‘commitment to members.’ Investing in its personnel by providing “education, personal enrichment and professional development that enables them to utilize their individual strengths to achieve our collective mission of offering the highest quality of service to the public” (CSP, 2011).
The company goals are straight forward; maintaining efficient interdependent groups that work together to achieve
will result in lower prices, more variety in dairy products, and an increase in quality from
Give employees the level of energy, commitment, and creativity that they can add to jobs.
We want to maintain a close working relationship with all our employees based upon cooperation, common goals, and providing the best possible working conditions we can.
* have employees who value individuals and their diversity, respect others and openly share information, knowledge and views to help colleagues succeed.
This understanding is significant because leaders can focus their energy on these elements to help motivate staff to move forward in a positive direction. Staff members
To motivate the employee to take action that will result in substantially more bookings and sales revenue – all in the shortest amount of time.
“To bring smiles to families everywhere through the pleasure if its products made with dairy
The success of the company lies within its employees. With LB’s high volume of work, the employees are very dedicated to fulfill all the requirements and to
* Management needs to be transparent and make sure to communicate with employees, especially when the organizations is making
Cowgirl Creamery is an artisan cheese producer offering locally grown, organic specialty cheeses. Cowgirl Cheese is a mid-size business with three retail stores where the left over portions of wholesale products sold are offered to the public. The majority of the products Cowgirl Creamery creates are sold to restaurants and other retail or grocery stores. Like many businesses, Cowgirl Creamery has felt the effects of the economic recession and is beginning to experience reduced growth. Cowgirl Creamery and its specialty cheeses have reached the maturity stage of the product life cycle. To remain a viable business, Cowgirl Creamery faces several difficult decisions to make. A