Enabling Technology In The Hospitality Industry

According to an article “Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”, Kountromanis who is the author highlighted that internet is being used by majority of the world’s population therefore information posted on the web regarding the business service provided by an organization is significant. Not only that, any organization can gain competitive advantage by structuring into a customer-centered focus organization allowing the companies to know their own strengths and make further improvement to their weaknesses. In addition, companies will be able to extract information regarding customers with the help of network sites such as LinkedIn, Facebook, Twitter, Instagram and Snapchat.

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

Abstract This article makes some predictions about the future by considering operational issues in the "rst part of the next century. Hospitality operations management is considered at two levels * the "rm level at which strategic operations management takes place; and the unit level. It is proposed, using a model developed by Jones (1999, International Journal of Contemporary Hospitality management), there are seven strategic concerns: location, integration, a$liation, con"guration, organisation, implementation and adaptation.

According to Compete inc. (2009) the share of referrals from social networks to hotel websites is growing

My internship was held in the Hotel Royal Orchid, Jaipur. The hotel is situated in the Durgapura, Tonk-Road, Jaipur. It is very well placed and renowned 5- star hotel in Pink City- Jaipur. Online booking facilities, social media advertisements and digital operations and IT enabled interactions with the customers have contributed significantly to improve hospitality industry. However, lack of adequate infrastructure, inadequate talent pool and high attrition rates are still some of the teething problems in the hospitality industry.

This theory provides a basis for hotels to use technology infrastructure to identify, differentiate, interact and customize their services to customers to enhance customer loyalty. Thus, this theory is suited to best explain the role of the independent variables (technology infrastructure, Service quality, personalization of services and customer orientation) on the dependent variable Customer

of a hotel. This is because the ICT adoption tendency of a hotel can be linked mainly

This report was requested by Ms. Sophie Kinloch, the lecturer of Rooms Division Service Standards. The purpose of this paper is to discuss the values of Social Medias and national rating organisations by a hotel and consumer point of views.

most hotels the difficulty is not only where to begin, but who to use and what to

When considering the potential and success of any organization, consideration and thought must be applied to the employees. The process of recruiting, hiring, and maintaining staff is critical in the hospitality industry. The employees serve as direct branding and marketing for the company, supplying the customers, or guests, with an experience that meets, exceeds, or fails expectations. The experience given by the employees ultimately determines the satisfaction of new and repeat guests, therefore guiding the company toward its level of success. In my personal experiences of working at hotels, the interaction between employee and guest is the most important. Due to the important role of every employee, there must be a strong

The elements investigated include an industry specific overview, as well as all the responsibilities that the job entails. Furthermore this research paper contains information on opportunities that this career has to offer, analyzes three trends on how it impacts the hospitality business and lists all professional skills necessary for success. It also identifies professional organizations related to the industry, names, websites and publications to investigate and a self-analysis. This research is based on books, academic articles, publications and an interview with an industry professional.

The hospitality industry is represented in every country in the world and is diverse and complex. It

Ingram, H. (1999). Hospitality: a framework for a millennial review. International Journal of Contemporary Hospitality Management, 11(4), 140-147.

“Making effective business decisions require gathering and analyzing data. In the Hospitality Industry, we have access to significant amount of data about customers, buying patterns, pricing, occupancy, rates, etc.” (The Online Path, n.d.). The basic steps in any planning process is to be startegic and tactical in communicating the goals and strategies to be taken within the organization. Strategic and tactical planning will leverage the strengths of an organization, while reducing the effects of its weakness. Implementing service mamangement tools and techniques are vital to an organization success. These tools and techiniques are used in decision-making, planning, quality control, finance shares, production, marketing, research and development. They also give the organization a competeive advatange in market success, broaden its domain, and promote customer satisfaction.

The first advertising scheme that will be implemented is to create Facebook, Twitter, LinkedIn and Instagram accounts, and a personalized website. More and more, technology is affecting where guests choose to stay, dine and have a good time. Social media represents a big part