Interactive Content Myths You Should Stop Believing
In this fierce digital world, every digital campaign is centered around on creating interactive, engaged and quality content. No matter if it’s Nike, Netflix, Tom Shoes, or Oriflamme, every brand is utilizing engaging, interesting content in order to drive engagement and increase brand awareness. But still there are many brands who are leveraging the power of content marketing and scared of trying out a new plan.
Just because you are a small digital marketing company doesn’t mean you should let fear hold you back. Here are some common myths about content and tips to bust them and how to succeed using the power of engaging content, regardless of the size and type of your company.
Myth#1
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Since there are different types of interactive content, the point here is to choose the format that works well with your marketing campaign goals. You can come up with an interesting video, white papers, GIF, or anything that you think can increase user engagement.
Myth#4 - It Takes a Lot of Time to Create
Online marketers are responsible for many tasks – from responding to emails to creating digital marketing strategy to boost engagement and ROI, their minds are always torn between many different directions at once.
Many marketers are reluctant to experiment with interactive content as they think creating tech-heavy marketing campaigns take a lot of time. You can repurpose your existing campaign by adding any interesting element. Trust me, it requires little or no development time, and the easy-to-use dashboard of any interactive software or platform.
One of the best ways to experiment with the idea is to choose any of your popular blog post that is already developed and extract some sections from it. You can use your preferred strategy such as quizzes and wrap your smaller section of content with interactivity.
For example, you can create a quiz from your eBooks, white papers or even blog post to make the content interactive.
These tactics not only create interesting, gamified experiences, but they take little time to think and develop.
Myth#5 – It’s not
Still, it is challenging to get consumers excited and willing to view the content that you produce for your campaigns. You must provide unique, interesting and new ideas in order to convince consumers that your brand needs to be a part of their daily conversations. As I stated in my own reflection, a brand needs to impress me in order to get me to tell my friends and family about their products. This also applies to public relations campaigns, as a company needs to produce content that is worthy of my time.
“As Audiences, platforms, channels and devices continue to fragment into ever-more-spe- cific niches, earning people’s attention has become ever more challenging. To find audi- ences and break through all the noise, brands must create content that seek out, love, and share with others” (Jarboe 2011, p.455)
For example, what if you wanted to know what the challenges actually were, but you weren’t to savvy on how to navigate the site? The search tool would be a great place to start, simply type in 21st century security challenges and it quickly pulls up the official documents of the challenges in a pdf format. This tool works well with any information
Start with questions to initiate a conversation using a PowerPoint (PPT) and have students respond in IRF (Initiate Response Feedback) manner.
Out of the platforms we have studied so far, my blog is definitely my strength. I have a Tumblr. Although I post something every day and have activity from my followers, I could post more original content. All the other subjects need much more attention and commitment. I think I would start with a YouTube channel first. I do have some videos up of my friends and me hanging out. I also edit and post videos for the Rutgers American Sign Language Club so I know I am capable of handling videos. I enjoy crafting so that would be a way to intertwine captivating my audience and giving them a call to action. Hooking viewer begins before the video even starts since they are probably looking up these types of tutorials. The call to action can come from
The computerized activities I preformed today were taking a multiple choice quiz on "The Negro Speaks of Rivers" also on "The Story of Ida B. Wells." Then I used the ACE strategy to answer questions based on the same two texts. Also, I took a multiple choice quiz on a text about Emmeline Pankhurst.
Strong visual concepts, dedicated social media coverage and highly engaging content are all needed to stir public interest and successfully turn potential buyers into loyal customers. We always go above and beyond our clients’ expectations by delivering marketing solutions that guarantee more. Additionally, our team never misses an opportunity to direct clients’ towards trends that are certain to deliver the ideal experience to customers.
Then I will create a list of questions and personal connections to the particular text for which I will use to model this strategy. Some ideas I have for implementing the strategies that Ms. Thomas used in the video are ways I plan to engage my students with questioning. Instead of simply asking a question and having one or two students raise their hand to answer, I plan to have all students write down an answer to the question. This way all of my students are involved in the question and answer process or instead of having all of my students write their answer, I could simply ask the question and have my students share their response with a partner. I also plan to use Bloom's Taxonomy to create high-level questions. I am planning to differentiate questions by encouraging my students to consider new and different lookouts. For example, instead of asking, "What happened at the Boston Tea Party?" I would ask, 'If you were a British soldier, how would you have reacted when you heard the news about the Boston Tea
The activities include: Analyzing text structure, creating idea maps, text annotation, and content-free question index cards.
There are many different CALL tools that have been described above and all of them have plenty of task-based language learning value. Quizlet allows for development of vocabulary skills, both in first and second languages, which allows for a learner to comprehend more texts (Park et al., 2012). Google docs offers much in the way of collaborative written tasks which drives more student motivation for completion and hosts of a lot of potential in development in accuracy of written language (Ware & Kessler, 2012). With the combination of other written tasks such as Edublogs, there is a variety of task-ideas for teachers to offer students, that are appealing to the eye due to aspects such as VSTF and visual aids making reading more fluent (Park et al., 2012). The combination of these three tools as tasks for year 12 Biology would allow for a variety of reading and writing development.
Participants are given a set of cards or create their own cards with features or concepts related to the topic and organize the cards in various way.
With the increasing development of technology, advertising has changed significantly. These changes force organizations to adapt and embrace new concepts. The traditional way of advertising put all the control in the businesses hands although now this control shifted to the consumers. ‘Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers, and then distributing these via social networks such as YouTube’ (Peter Steyn, 2010). Consumer generated advertising is centered on what individuals, that consume a product or service, relay about their experience. Therefore these
The conceptual framework will be used in order to determine the functionality and content of the tool. Tool content structures and sample questions will be created for two competences: Knowledge and Literacy. This tool will be an educational management tool that stays with NNES students from that first, unformed idea all the way through to the final draft. Outline and structure NNES students’ ideas, take notes, view investigation alongside their response on assessment and compose the constituent pieces of students’ text in isolation or in context. The tool would not tell students how to respond—it just makes all the tackles students have scattered
For years, advertising agencies have been hard-pressed to develop a method of communication that online users would engage with. The most common of these approaches, banner advertisements, and online commercials, are usually met with disdain and a lack of engagement. It is the tendency for these approaches to be intrusive in design that causes consumers to actively and subconsciously disconnect. Meanwhile native advertising, content developed and funded by brands, solves this issue. By providing content, and being non-intrusive in design, native advertising has been met with positivity by online users. With current methods of online advertising being considered too intrusive, agencies should concentrate on using native advertising, as it is effective at prompting online users to engage with the brand content.
Designing a course can seem overwhelming. Even more so, designing a course that effectively involves and stimulates students can seem downright impossible. As an award-wining educator (student voted), I’ve constructed this guide to walk you through the process of creating interactive courses for any subject matter and via any instructional method (i.e., face-to-face, online, etc.).