General Electric Company Presentation Essay

Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com

GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar

* Immelt wanted to use GE’s size and diversity as sources of strength and to drive growth by investing in places and in ways that others could not easily follow.

These weaknesses affect the company tremendously along with the threats of the world economic crisis, political risks, governments’ market regulations, and unstable financial markets. A wide range portfolio, which is strongly vulnerable to world economic crisis, GE is also suffering from a decreasing demand and prices. One of the most positive aspects of investing in GE is that investors can be protected from big decrements. GE is also implementing new technologies and products, which offsets the losses and negative tendencies in some areas of GE (Ozcan, 2013).

The case GE´s Imagination Breakthroughs: The Evo Project is a really interesting case, it talks about the dramatic change that the company General Electric had to face in order to grow, and the process that the CEO had to pass in his first years in charge of the company.

Also; Citigroup, Inc. another competitor for the GE Company made a total of $64.95 billion in 2011, and when we compare it with GE and SI its earnings where even less in the same year, making General Electric a leader in the industry. With this valuable information GE management can analyze its competitor’s financial statements results and from there they can evaluate their faults and create new ways to increase their annuals earnings and secure their place as one of leading companies in their industry. Another way GE can go forward in the industry is by adapting its services and products to other countries that need them.

This report’s objective is to provide analysis of the leadership challenge that General Electric (GE) is currently facing, and to recommend solutions. The primary problem is determining what kind of candidate is required to replace retiring CEO Jack Welch. This has left GE to question how much does the company want to change policy over the previous era, and where does the company want to be in future?

General Electric is a well-known company in many regions of the world, but what people aren’t particularly aware of are the steps that General Electric has taken to get to where it is at today. When I think of General Electric the first thing that comes to mind is the role that the company plays in the production of household appliances, but General Electric is a much bigger contributor to people’s lives than is most people realize. People aren’t familiar with the internal business decisions that General Electric makes to ensure that the company continues to grow and run as smoothly as possible, allowing the company to continue to provide people with the services that they have grown to recognize as being a trademark of General Electric.

“GE’s commitment to implementing innovative, cost-effective technologies that enhance the customers’ environmental and operating performance.”

Analysis - GE has likely been so successful over the years because of its ability to foresee major trends and capitalize upon them. In the 1960s, for instance, GE was one of the eight major computer companies. Even recently, since 1986, GE has continued to acquire several organizations; portions of NBC, wind manufacturing, universe pictures, aerospace industries, international firms, software and hardware manufacturing, even oil companies abroad. The company culture describes itself as not one company, but many each unit a vast and complex enterprise in and of itself, with a corporate

GE is an innovator within the industry, and the company has many strengths that set it apart from their competitors. The company has major partnerships with other popular businesses worldwide. This is a major advantage for the company as it will help bring in new customers to the company and make their business more successful. General Electric has ventured

General Electric (GE) occupied the eighth spot on Fortune 500’s list of companies at the close of 2013. While number eight was a slide from 2012’s number six GE maintains its position, as one of the world’s largest and most influential corporations. Today, GE’s operates in over 160 countries and is led by Jeffery Immelt. During 2013 GE reported, total revenues approached 147 billion USD and profits around 13.6 billion USD. (CNNMoney, 2013). GE appears in textbooks from the third grade through the PhD. Level of the world’s best business and engineering

“There isn’t a human being in GE that wouldn’t have the Values Guide with them. In their wallet, in their purse. It means everything and we live it. And we remove people who don’t have those values, even when they post great results” (p. 53).

GE was entering a new generational era, one where technology is at the forefront of growth and adaptation. Immelt identified Technology as one of GE’s major drivers for future growth which was signaled by his expansion of GE’s R&D budgets. He shifted the importance of Technology within GE by focusing on the R&D projects that offered large scale market potential, reffered to as “Imagination breakthroughs”.

General Electric, known for the 9 Box Matrix or McKinsey - GE Matrix for growth share strategy developed in late 70s, was continually working on improving its growth capabilities. These strategies helped GE to identify and sell off