General Information On The Fitness Industry Essay

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

During the 1920’s people thought that if the body is fit it is going to reflect to the mind and if there is fitness in society it is going to result efficiency in society. This idea resulted a society that focuses in physical training more than

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

People can be recommended to wear work out attire in order to teach simple yet effective workouts that everyone could enjoy in their own homes, finding a way to make exercise fun and easy for busy families can influence the community to do it. It can be a large scale effort to get private companies to donate their time or money for the cause of healthier communities.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

One specific way clubs can accommodate its older members is through fitness. Currently, the older generation presents a large potential market to fitness professionals. If these trainers can provide help to this age’s specific physical and mental needs, they will broaden their training

“Fitness trainers and instructors lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercises (exercises for the heart and blood circulation), strength training, and stretching. They work with people of all ages and skill levels.” (Fitness Trainers, 2012). Trainers also preform fitness assessments to measure their client’s

In the past, it seems that people were more active than they are today. The types of jobs that people did were different, often being more physically demanding. Plus, fewer people owned cars and so they had to either walk or cycle everywhere. Exercise was something people did without necessarily having to think about it. They just got out on their bike or walked, whereas now exercise is viewed as somewhat of an inconvenience that you have to get dressed up for and take time out of your day to do. That is why so many people join a gym – because they think joining it will give them

The vision of Body Fitness, like any other business, is essential to the implementation, success, and growth of the brand and company. According to Pearce and Robinson (2009), a company mission statement is a “broadly framed yet enduring statement of a firm’s intent” (Chapter 1-2). Furthermore, it embodies the philosophies of a company’s strategic decision makers; it involves the firm’s self-concept, as well as the icon the firm seeks to project. Lastly, the key focus of a vision is to designate a company’s chief product and or service areas and the primary customer needs the business will attempt to satisfy (Pearce & Robinson, Chapter 1-2, 2009).

* The Fit Stop plans to specialize beyond equipment to provide customers with personalized advice geared to customer’s specific training/conditioning needs

Pure Gym, the UK’s Budget gym giant, launched in 2009 by Peter Robert with the pioneer of an affordable, flexible and high quality fitness operator in the UK. By starting with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, Pure Gym has completed the expansion of further 94 gyms from Aberdeen to Southampton. Not to mention, the acquisition of LA Fitness and its 43 fitness clubs has enhanced the opportunity of affordable fitness centres to people across Britain, particularly in London and the South East. The nature of business lies within five market characteristics involving heavy technology and web use, gym-only proposition, ability to operate club with a single person, scope to operate 24/7 and costs minimum of 50% lower than average industry price

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

Technology is consciousness-expanding, not only in health and fitness field, but in just about every aspect of life. When technology is applied to this industry, it is a furtherance to inform people all over the country (and world) along with it being a benefit for expanding and advertising an establishment.