Haagen Dazs Essay

816 Words4 Pages
7. 4 P’s marketing mix

- Product: Haagen Dazs has several types of products like ice creams, ice cream cakes, sorbet ice creams, ice cream bars and frozen yoghurt. They develop new flavor of ice cream every month and totally the number of ice creams flavors are more than one thousand.
They use the finest and purest ingredients in order to ensure the luxury taste and high quality which are synonyms with Haagen Dazs brand. There is no excess air in the ice cream and they advertise that they produce a perfectly rich in finest ice cream.
Also for those customers who loves chocolate but they want to maintain their body, Haagen Dazs use a low fat chocolate to produce their ice cream.

- Price: The price of Haagen Dazs ice cream is higher comparing
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- Place: There are many shops – cafes located on shopping malls or on prime streets which are easily accessible to their customers. Haagen Dazs shop offers an ambience of intimacy and love. All shops around the world have almost the same decoration and colors and the staff are well trained offering a unique experience to their customers. Also somebody can find haagen dazs ice cream in cafeterias in luxury hotels. In addition, for those customers who want an ice cream on the go, haagen dazs located at other convenient areas such as kiosks and petrol stations.

- Promotion: Haagen Dazs uses print advertisements for customer’s attraction worldwide. They focuses on the pleasure and quality of the ice cream which are the result of the usage of purest and finest ingredients in the world. Periodically they offer discount in some packages in order to increase their sales.

8. Business Model
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7. 4 P’s marketing mix

- Product: Haagen Dazs has several types of products like ice creams, ice cream cakes, sorbet ice creams, ice cream bars and frozen yoghurt. They develop new flavor of ice cream every month and totally the number of ice creams flavors are more than one thousand.
They use the finest and purest ingredients in order to ensure the luxury taste and high quality which are synonyms with Haagen Dazs brand. There is no excess air in the ice cream and they advertise that they produce a perfectly rich in finest ice cream.
Also for those customers who loves chocolate but they want to maintain their body, Haagen Dazs use a low fat chocolate to produce their ice cream.

- Price: The price of Haagen Dazs ice cream is higher comparing to other ice cream brands. They do not want to make any price discount for the finest and purest ingredients to attract customers.
Pricing in global base is not much different and they focus to specific customer market which does not get affected by high

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