Haagen Dazs Essay

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from

Demand – Customers are loyal and identify with the HD brand. Currently demand outmatches supply, so HD is considering whether to raise prices or expand capacity via various options.

My current product is a variation of ice cream flavours, it is sold in store and can be also taken home if the consumers want it to be. There are many different flavours that can come in a tub, cone, or a bowl.

Customers have a wide variety of substitutes available to them at any given time. The current requirement that a consumer has for their taste can be met if it is not completely fulfilled by Rogers Chocolates.

What differentiates Breyers from it’s competition is it’s “pledge of purity” or the guarantee that it’s product is made with the finest all natural ingredients available. Breyers ingredients are simple and easy to read which is great for health conscious consumers who like read the labels.

To achieve that Ice-Fili will highlight its main asset: the fact that their ice creams are made using only natural products. This corresponds perfectly to the needs of Russian consumers and this is a very differentiating element with respect to its competitors.

The products need to be inline with the company 's mission statement of providing customers aspiring to purchase the finest epicurean delights (Kudler Fine Foods, 2006). The foods need to be of a gourmet quality in order to reflect the stores. The goal is to help the customer discover that the fine foods will more than satisfy their desire to be filled but tantalize their taste buds with the extraordinary experience.

Haagen-Dazs had managed to capture nearly half the super premium market in Japan. It entered the market as an imported product, and later began production in Japan at a joint venture plant. Haagen-Dazs’ flavors were generally the same as US flavors, with some modification.

The product selection was left up to me, so a list of possible candidates was created. I subsequently eliminated those that had too complicated or too simple manufacturing process, also those too common to be memorable. With the elimination performed, I finally settled on chocolate being the

Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.

Ice-Fili is a famous and one of the oldest ice-cream producers in Russia. Ice-Fili produces ice cream generally loved by consumers because its products contain 15% milk fat, compared to 10% found in the western ice cream. Ice-Fili traditional method of production adds to the unique flavor of its product. Typically, the company produces ice cream with natural ingredients with no preservatives making million of foreigners to consider Russian ice cream to be best in the world. In 2002, Ice-Fili engaged in an aggressive unique product offering, and the company offered up to 170 different kind of ice-cream products, and the company adds other

Competitive pricing: because HN has a large share of the market they are “price leaders” and other businesses follow them

In the late 20th century, the ice cream industry market share was classified into frozen novelties and packaged ice cream, and packaged ice cream could be divided into super premium, premium and lower-price products. Dreyer’s Grand Ice cream Company mainly focused on the premium products.

GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packaging...etc. Each of these features will be further discussed in this marketing plan.