Innovation : Produce Environmental Friendly Corporate Gift

Advises and Suggestions:After analyzing the problems above, I felt that the Center's problem were mainly focused on the following areas, these suggestions and solutions are supported by the text book with professional strategic theory.

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.

During our research, we encountered a lot of facts that actually are the issues and probably holding a solution too, but needs a lot of efforts

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

The purchasing goods & services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses conduct their operations. Not only is a business concerned with the buying and selling of goods & services but to further maintain that relationship with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to the marketing

Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer orientated.” Even though it seems obvious, but one uses marketing and determining who the market should include and who to target in marketing. It is important to understand why they need to be targeting and how they need to be targeted to get the most success out of a

Devise and document measures and procedures for measuring the impact of the research information on the marketing decisions

A weakness that is hindering the company

The base issue is a failure to communicate clear and directed mission and vision for the organization. There is also a failure to identify necessary changes to normal practice and procedures of the

The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.

The purpose of study is to identify what a company must do to separate themselves from their competition and how to best retain and attract customers. We will examine what actions are required by companies to become successful in the market. We will

This is a single-year market plan for Kingsway Inc., a company that engages in a number of businesses including apparels, software manufacture and confectionery business. It was created by its founders with an aim of finding more funding for growth and informs its employees of the status and direction. Even though the company was launched just a few years ago, it has experienced an increased demand for its apparels as research has shown that consumers are increasingly attracted to casual clothes and sportswear. The company is also interested in extending their line of products as well as adding others, while at the same time exploring the opportunity to carry out sales online. It is also true that the firm marketing conditions include the application of different techniques and procedures. The company has made huge profits and increased its income by adopting marketing techniques and procedures. Kingsway also plans to increase clients found in the emerging markets or society.

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice