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Management Theories And Practice I

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GM500: Management Theories and Practice I
Prof: Sherry Giddings
Case Study: We Want More Guitars
Cynthia Ann Buffill
April 5, 2015 Introduction The purpose of this paper is to report on an analysis of a case study of Fletcher
Guitars, a real world scenario in global management. The objective is to identify some of the specific issues in managing in a global setting, analyze issues that arise when a manager does not understand and learn key components in managing, and how managers can gain knowledge of these components and use them to manage in a global environment. This analysis will help to evaluate my management skills through real world issues in a global environment.
Problem
This case study displays an example of …show more content…

Adam is assigned the task of increasing productivity at Guitarras Dominguez while Salvador takes pride in the craftsmanship of 3the work. Adam is unsatisfied with the production rates of Guitarras Dominguez and shows Salvador his solutions to the issues of low production, which Salvador refuses to acknowledge and emphasizes that they would not lower their standards just to meet a quota (Daft, 2014). They do not see the full potential to their working alongside each other.
Next both Adam and Salvador communication styles differ from one another. Americans like Adam have a low context where they use their way to commination to talk about facts and information (Daft, 2014). Adam uses his technical skills and use of numbers to convey the importance of high productivity. Spaniards, like Salvador, have a high context of communication, whereas they communicate to build personal relationships (Daft, 2014). Adam failed to make it a point to gain the trust of Salvador and develop a relationship prior to delving into the facts and information of his assigned task. Finally, Adam did not bother to investigate the social values of the company. He immediately had an ethnocentric attitude towards Guitarras Dominguez by judging their way of producing. “Ethnocentrism refers to the natural tendency of people to regard their own culture as superior and to

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