Marketing Assignment

During the summers of 2016 and 2017, I worked in a supermarket called New Kam Man, in New York City’s Chinatown . Before I started this job I thought selling was very easy. All you have to do was tell customers where to find a product and maybe answer a few simple questions. I soon learned that I was wrong. I was assigned to work in the cosmetics section and in some cases I had no idea how the items were used. My solution was to read and memorize the description and direction of each product

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Judith Levine wrote the book “Not Buying It’’.It is a nonfiction book about Judith Levine,along with her friend Paul,to go 12 months(1 year)without shopping . Levine researched consumerism and anti-consumerist movements.Judith Levine was led to write “Not Buying It’; because she thought it was “the confession of a woman any reader can identify with.Someone who can’t live without French roast coffee or SmartWool socks,but someone who has reached their limit with our consumption,and its effects on the earth and everyone who dwells here”.

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Which of the following is not one of the variables used by customers to evaluate

Throughout the course of Marketing 425, group 13 has decided to collect data according to our topic which was “success versus happiness.” Also, the product category was whether they have considered of using self-help book to get undepressed or get motivated in life.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Retailers and wholesalers add value to the marketing system because they offer something that consumers want and not just in small stores but in big stores such as Costco and wal-mart. Retailing is good because it offers individuals a small amount of goods for their own personal use. Wholesale is good for companies and big families because it offers them with more product for a cheaper price. This can only benefit small and big business because they are offering goods to all consumers in all product areas.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

This summer, I got my very first job as a cashier at a local grocery store. On my first day, I held the enthusiasm and zeal equal to that of a child waiting to open presents on Christmas Day. That excitement drained pretty quickly because as it turns out, grocery shopping is NOT a pleasant experience for most people. Needless to say, by the time they’ve struggled through the store, picked out their groceries, and dragged their cart with the one wheel that turns wildly to the left, these people are not happy campers. And who has to deal with them? I do. In my few short months in the grocery biz, I learned that the worst customers EVER are the Mr. Know-It-Alls. “This price isn’t low enough.” “Are you SURE that’s the right code for apples?” Yes, lady, I’m sure. Yet, nothing takes the cake like Queen Know It All, the customer who felt the need to aggressively offer lifestyle advice. As I scanned her protein bars, bottled waters, and “healthy” fruit smoothies, she said “You know… you should really try some of this stuff. You might even lose a few pounds. From the looks of you, paired with your young age, you should probably lose about a hundred. How about I come back after your shift and pick out some new food for you?” I respectfully declined her offer with a nervous laugh and went on with my day. But I just could NOT get her… helpful advice out of my mind. When my shift was over, I went and picked up one of the fruit smoothies she had bought. Looking at the

In order to develop the “right strategy” to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely : E. information about market trends and changes.

Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall

Upon entering the front doors, a grocery store presents customers with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and filling shelves are rows of pasta boxes, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. Countless brands fill the shelves and displays, providing customers with a variety of different brands which offers customers tough and potentially stressful decisions to make when shopping. Before a customer selects a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first decide whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers choose between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall personal preference.