Marketing Assignment

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Throughout the course of Marketing 425, group 13 has decided to collect data according to our topic which was “success versus happiness.” Also, the product category was whether they have considered of using self-help book to get undepressed or get motivated in life.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

These activities could be done differently, in that they could use traditional fast-food prep methods or even make the food behind walls in the kitchen. However, this would change the customer experience and somewhat diminish their brand. Customers wouldn't have the sense of comfort seeing the food being prepared openly, and maybe question their quality as being comparable to that of fast food (Taco Bell). They could also change their ordering process, where customers would order and pay in one step rather then move down a line. However, in this system customers would be less involved in the process, and may feel like they are waiting around for their food. I wouldn't recommend making any of these changes to Chipotle's main activities. Being able to see everything going on and the quick and efficient order fulfilling process is what makes Chipotle strategy the gold standard for fast food chains.

It is the ability of a company of being fast and quick in deliveries. It’s the time that goes from customer asking for a product or service to the receipt of it.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Events tend to offer the perfect opportunity to brand a company. Attendees can see the brand in a wide variety of locations at the event, and companies should take advantage of all opportunities. One way to do so is to make use of lanyards to secure the event and identify important individuals. They can go much further than this, however. Present attendees with a lanyard to take home, one that features the company name and logo or a message the business wishes to share. The promotional lanyards provide advertising long after the event is over and at a very low cost to the company.

Thanks to the popularity of lanyards and other promotional products, many individuals and companies wish to serve as resellers of our products. We are happy to offer this service and provide free artwork that is unbranded for client displays. In addition, products are delivered in discreet packaging with our company details removed. Contact us today and we will provide you with a reseller login so you can see reseller rates and determine if this is the right partnership for

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Looking down the list, another thing becomes immediately clear — all of the events sound awesome.

Basic demographic information: The age, sex, geographical region, marital status and so on of our existing and potential customers and clients. In-depth demographic information provides details on grouping 's preferences and buying habits.

Another strong advantage for us could be the aspect of environmentalism. We could use eco-friendly and healthier cleaning products, which will not intoxicate the air within the homes in addition to biodegradable supplies. A source that we used is “Gain New Perspectives in Improving Guidelines and Practices”, by Chinnes (2006) who speaks about different product materials and disinfectants. Which would apply very well to our cleaning service. However, we felt the two sources we picked, best fitted our product and would aid us more in finding how to give the customer more value, at the same time as speaking about being “green”.