Marketing Management : Domino 's Pizza Essay

Domino 's has developed into becoming the fifth largest QSR chain in Australia by network store numbers (just behind Subway, McDonalds, KFC and Red Rooster) and the sixth largest in sales (McDonalds, KFC, Hungry Jack, Subway, Chicken Treat and Red Rooster). In 2004, it was acknowledged as the number one pizza company in Australia and the first to use a company-related phone name, - 1300 DOMINOS, in 2008. They consistently build up their success through profound innovations such as introducing an online ordering mobile site in 2011, commenced “Social Pizza” on their Facebook page which allowed customers to customize their pizza and became the most well-liked selection, and launched a Facebook app that allowed customers to rate their stores in 2013.

Boston Pizza is an international corporation. Its’ management team consists of chairmen and owners Jim Treliving and George Melville. Mark Pecinda , the president and chief executive officer, and Wes Bews, the chief financial officer. Both Jim Treliving and George Melville have been in a partnership for 40 years when Melville was Treliving 's business consultant for four years until 1973, at that time he became Treliving 's partner in the business

During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Kotler P et al, 2001, Principles of Marketing, p 2490-259, 1 th edition, Pearson educational editorial.

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.

During this report I will be evaluating the effectiveness of Pizza Hut’s promotional campaign in achieving their aims and objectives. I will be analysing the various ways the company attempt to promote their products and service. In order to do so I will be discussing their advertising methods, how staff interact with customers on a one – one basis and how the corporation promote sales of their products. Furthermore, I will be considering how the aforementioned company deal with public relations and the advantages of doing so. Finally, I plan to assess how and why the company use direct marketing as well as sponsorships and endorsements.

The presence of giant pizza companies from its origin, Italy, and from its Western counterpart, the US, in almost every corner of the metro is enough to reveal the Filipinos’ love for pizza. Next to fast-food chains selling burgers, the most patronized parlors are those engaged in pizzas and it makes a potential high-income business. Pizza industry in the country is dominated by Pizza Hut, Shakey’s and Greenwich. Having a strong brand equity in the pizza industry allows a company to gain a significant advantage in the market. Customers in the pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because customers will build a relationship with the company and will keep on coming back or ordering from that company if they feel like they are getting a good deal.

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

The organisation that provides the product or service, including any mission statements, visions or goals.

From the very start, reliance on delivery and a focus on more efficient, streamlined processes (often at the sake of quality or customer satisfaction) were crucial aspects of the company’s business model. Because the shop itself was very small and had little room for sit-down diners, Tom hired laid-off factory workers and offered them commission to drive and deliver pizzas to nearby towns. The early focus on deliveries helped spread the brand quickly, and was a critical reason for Domino’s quick success as it allowed the shop to serve a greater volume of customers than other pizzerias that did not have delivery service. Additionally, Tom would always look for ways to improve profits by streamlining practices. For example, he would often drop items from the menu spontaneously if he was shorthanded at the shop. Though this would often upset customers, he found that volume and profits increased every time he did this, which led to Domino’s focus on a simpler, more “traditional” menu. As operations and popularity increased for the shop, its original owner decided to retain the name “DomiNick’s”. Unable to come up with anything, Tom Monaghan resorted to posting a YellowPages ad asking fornew name suggestions. A driver named Jim Kennedy happened to see the ad and submitted his suggestion, “Domino’s Pizza”, and the rest, as they say, is history. The company incorporated under its new name in 1965. With

Have you ever sat down at a fast food restaurant enjoying a delicious triple grand slam cheeseburger and think about all the strategies of how all of this was created? I know I have. The fast food industry is one of the most complex industries out there. With all the marketing strategies, healthier options, and completive markets this could easily but one of the most difficult industries to be a part of. To evaluate, this industry I will dive into the fields of management, the completive landscape, organization of the industry, changes in the industry, and the organizational culture around it.

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And