Marketing Strategy: Marketing Positioning Strategy

In 2008, a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies.

(Students need to select any 1 option from Question 2 and provide the detailed explanation)

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.

What a strange word, “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic concepts of positioning were not new in 1972. The term “positioning” was described by Trout and Ries as the basic position in the consumer’s mind occupied by a brand. They saw positioning as an antidote to the “over-communicated” society, in which consumers were

In this assessment task you are required to review and evaluate marketing opportunities for an organisation and develop marketing activities that reflect the strategic directions of the organisation.

After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market manager for the company I would like to introduce the HTC M10 notebook. This notebook will include the finest Intel PC processor, a sound system constructed by Dr. Dre “Beats”, this notebook will be the ideal candidate for music and movie producers, to also include artists and tech guru’s that get’s a thrill on this type of technology. With the Intel PC processor, this will make this notebook the fastest to date and its first with eight cores, this core i7-5960X Extreme edition chip is aimed at gaming and high performance capabilities. Many know the classic notebook the one with the fold out keyboard, this HTC M10 notebook will have a push button that will allow the keyboard to eject from the monitor of the notebook, which in turn leaves the room to turn your notebook into a table at a push of finger. With the 13” screen size, and the thin monitor design of the notebook this is the ideal on the go item for many of us that do a lot on the run.

Marketing is a concept of promoting goods and services through marketing and socializing channels. Traditionally, it was done on a manual basis, but as the world has become modernized, organizations are utilizing electronic channels to pass their message to customers. It is because; electronic medium is reliable, effective, cheap and persuasive (Dave, 2012).

Advantage Kayaks considers itself a boutique kayak manufacturing business employing one full time boat builder. It has been in operation for ten years undertaking mainly individual orders for the elite and recreational, surf and flat water racing classes. The business appears to be experiencing a scalloped product life cycle pattern because of the constant overall growth and also seeing an increase in competition (Kotler et al. 2012). There is therefore sufficient demand to warrant an additional part time employee. Based on these factors Advantage Kayaks management team have indicated they would like to undertake a strategic marketing process.

Synopsis: Based on the financial analysis as shown in the Exhibits 1-9 and taking into account the effects of cannibalization on Paramount Pro and Avail, I recommend Paramount to adopt the niche positioning strategy. This strategy would (as per the financial

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.

As a result of the research & analysis conducted and the Voice of the Customer (VOC) meeting with Samsung Electronics several recommendations to address their problem are being presented.

Suppose we are asked, ‘who makes the best instant coffee?’ Next , we are asked, “who makes the next best?’ there can be a number of brands which are next best, but only one brand that is the best. In a number of product categories like TVs, cars, personal computers, paints, razorblades, soaps and so on, we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising, word of mouth, product performance and other factors.

Based on the work you have completed for Assessment Task 2, write a marketing positioning strategy that includes:

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and