Mkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One
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University of Phoenix
Pepsi B Energy Marketing Plan: Phase One
Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier…show more content… Finally, Vitamin B9 (folic acid) helps to produce red blood cells and maintain the body’s DNA (American Cancer Society, n.d). Pepsi B Energy uses this complex infusion of B vitamins to help increase energy and make this soft drink essentially healthier than a regular cola drink. Available in Diet and Caffeine free, Pepsi B Energy will become the energy drink of the future.
Importance of Marketing to Pepsi's Organizational Success Marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders” (Kotler & Keller, 2009, p. 5). The main scope of marketing is to identify and to meet social and human needs. PepsiCo understands that as an international food and beverage organization that reaches millions of consumers daily, the agenda of its marketing campaigns can determine the success or failure of the company. PepsiCo has promoted responsible advertising to all consumers by adhering to the Consolidated ICC Code of Advertising and marketing Communication Practice. PepsiCo's marketing campaigns promote healthy choices, particularly to children under 12 (PepsiCo Inc., 2010). PepsiCo's healthy marketing helps attract new customers, keeps PepsiCo focused on satisfying its customers after they buy