Introduction Mobile I-cream sells home-made products from District 1 to District 3 in Ho Chi Minh City. This close corporation opens in three shifts morning (8am – 12pm), afternoon (1pm – 5 pm), and evening (6pm – 10pm). As required by Ha – Mobile I-cream’s owner, this business report will analyze the general trends on sales during April and June. The findings will later be used to offer a set of possible recommendations for expanding Mobile I-cream to other districts. Analysis In terms of sales percentage every shift, afternoon mentioned by 39% of customers with evening shift and morning shift were given by 34% and 29% (Figure 1). Due to hot weather in afternoon, people prefer to eat ice cream to cool the inside heat down. An …show more content…
This zone is one of center districts in which has a plenty number of recreational activities, including several well-known ice cream restaurants. As noted by Schonberg (2012), Fanny Ice Cream, which opens four sites in this area, is widely chosen due to delicious flavors. Bach Dang Ice Cream, moreover, is extremely popular with not only local people but also foreign tourists (Slurp 2005). Although this restaurant do not have a variety of flavors, it is situated in an easily noticeable place in the tourist trips. Bud’s Ice Cream and Baskin Robbins are also enjoyed widespread popularity. Euromonitor (cited in Masso Group 2013) states that the rise of personal income, the massive waves of urbanization, and the expansion of middle class, are responsible for Vietnamese people willing to spend more money on food and eating out. Although those restaurants might have a higher price than Mobile I-cream, they usually attract a huge number clients. This can be explained that lifestyle which being seen at the stores is as important as a wide variety of ice-cream flavor. Mobile I-Cream, thus, faces strong competitions from other rivals Social network would be an effective channel to interact with consumers. They might share their experiences and give suggestion to their relatives after tasting. Advertising through social network,
The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the
Steven Wang, a fluently bilingual American-born Chinese, jointed Carvel Asia Limited in September 1997. After spending three months, he moved to Beijing with a priority mandate to increase Beijing Carvel‘s sales, particularly in the ice-cream cakes category. But he quickly discovered, “this was going to be difficult because there is an amazing lack of information upon which to base any decisions”. Then he relied on his own observations, feedback from Beijing Carvel customers and sales staff, and information gleaned from business magazines and public reports to help him make his decisions. Finally he found that:-
Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.
Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation.
Some are fine connoisseurs of wine, or aficionados of cheese, and there are degrees for exploring their intricacies. But a childhood of ice cream has led to my refined palate of Ben and Jerry’s flavors. It began when I hated taking pictures. The only way the grumpy four-year old girl would smile was if she knew she was getting ice cream afterwards; the thought of my favorite treat always convinced me to smile.
Ice cream is the most popular dessert in the world. People from different places have their own myths about who invented the ice cream. It is hard to tell where or when exactly it was discovered because there is not a lot of evidence. Some people say the ancient Romans invented ice cream, others says that Marco Polo brought the discovery back to Italy from China. We most likely will never know who first discovered ice-cream or where but it is obvious that it has had a major impact on consumers worldwide. Our fascination with ice cream seems to just get stronger as technology improves. It is a part of almost all cultures in some way, which is not
In business there are no guarantees for success. Skills, knowledge, great motivation and honest evaluation of ability to carry out and then manage the operations are just some of the requirements that determine the probability of the successful project. Success is never automatic and does not rely on luck. There are no ways to foresee or eliminate all of the risks that might affect successful operation of a new business. However detailed planning, thorough analysis and well-carried out organization create good potential for a new business. In the provided case study, we will assess the probability of success for Icedelights franchise in Florida. Analysis will be done through evaluation of each step in the decision making process, close
According to the latest figures available from Data Accountability Center, U.S. Department of Education, 2,415,564 students were identified as having a Specific Learning Disability in the Fall of 2010 (“Full Inclusion”). With the severity of the number of individuals with disabilities in the school system, the controversy of the best way to support them arises. One of the solutions of this controversy is the issue of full inclusion. Those opposed to the idea of full inclusion fear that the approach may impede on the children without disabilities and put a strain on the students with disabilities. The major stakeholders against full inclusion also fear that the process will negatively affect the teachers, as well as, the atmosphere of the classrooms. Many of these parties and individuals are not fully against inclusion all together, but do not support the idea of full inclusion.
Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained
Who in here likes icecream? Is anyone allergic or not like ice cream? Those who don't like it, oh man. I am crushed and i don't know how someone doesn't like ice cream!
•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.
Ice-cream industry has started and sustained in Malaysia market for a long period of time. In recent years, several reports reveal that sales of ice-cream industry in Malaysia has increased and grown to be a major player in food and beverage industry. While there are many reasons behind this, the increment of citizens’ disposable income is considered as a principal cause. (Euromonitor International, 2016)
This case study is about Odyssey Systems Integrators Limited (OSIL) and SinoSecurities, which is a joint venture between the Chinese government and a Taiwanese personal computer manufacturer TIL. TIL owned the majority stake in the joint venture. “TIL wanted to use SinoSecurities as a springboard to sell hardware and establish itself as an IT service provider” (McFarlen, 2001). Paul Yang was the project manager for OSIL. The objective of the project is “the development of an electronic transaction gateway interfacing with Shenzhen’s stock exchange that would enable domestic accountholders to trade securities over the Internet through online accounts with local banks” (McFarlan, 2001).
Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000
judged by the ability of the business to meet its objectives. The success of businesses can then be