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New MBA Program development Proposal Essay

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PolyU has different MBA and EMBA programs in Hong Kong and China. Create a new MBA program of English version setting up in Shenzhen, China. Prepare a program development proposal to the Senior Management of PolyU strategic management approach to evaluate the MBA market in Shenzhen create the values to the stakeholders for this program. A hard copy of this proposal in around 10 pages 2. Key stakeholder and its expectations to this program 2.1 Young professionals In Shenzhen, it is more and more young professionals from Financial, Engineering, different backgrounds. As ambitious individuals with a clear career focus, they would equip themselves to improve their …show more content…

2.3 Globally-oriented professionals Globally-oriented, inspirational professionals who are primed for their next professional challenges, this group of candidates who has already equipped outstanding professional achievements, exceptional leadership qualities, experience in people managements. To attract this group of professionals, the MBA program is expected taught by the high ranking teaching professors. Also, the group of professionals is looking for the opportunities for study abroad because they know their employers are more likely to recruit MBAs who have some international experience. They are preferred to undertake a half year long “global residencies” on different continents. In addition, they do not want to meet the similar professional backgrounds, because it would limit their ability to learn from people. Rather than study in Shenzhen, they eager to meet the different culture classmate in different cities so as to broaden their thinking and ideas. 2.4 International Enterprise in Shenzhen As an enterprise, it looking for a ranked business schools can introduce the potential leaders and professional to their companies. As a MBA student, they are eager to learn the today’s international business environment. Rather to just stay in the classroom to do the learning, MBA students also expected to do the connections with multinational companies. If Poly MBA Shenzhen

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