Introduction To Parle Biscuit’s INTRODUCTION: 1.1COMPANY LOGO Image 1 Parle family has not only glorious past, an enviable present and a bright future; but also a family of deep roots of tradition, ethics and family culture. Parle Group owed its name from the suburb of Mumbai, i.e. Vile Parle, Maharashtra. It was established in the year 1929 by Late Mr. Mohanlal Dayal. Initially, Parle manufactured sweets
com/doc/62314456/Project-on-Parle-G 2001 30 Oct, 2013 Start of a new millennium meant wardrobe revamp for the then largest selling biscuit in the world (as declared an AC Nielsen study): Brand packaging went from wax paper to BOPP (Biaxially oriented polypropylene or plastic, as we like to call it). 30 Oct, 2013 192- The number of times you can cover Earth's circumference if you line up all the Parle-G biscuits consumed annually, end to end. Rs 5010 crore - The worth of biscuit sales registered by Parle-G in
HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in
MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for tea, while for some it's a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. The problem that the General Manager, Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
CHAPTER 4: MARKETING THE QUALITY COMMITMENT The main aim of the Parle is to maintain a hygienic condition. It begins from the procurement of the raw material to the packaging and storage of the final product to ensure that a product of long lasting freshness is produced and delivered to the stores for consumers. Expert staff is responsible for the thorough checking of every batch of biscuits and confectionaries using the most modern equipment and technologies ensuring the consistent quality of the
India each year and consumption is growing at 10-12 per cent annually. Parle-G or Parle Glucose biscuit are one of the most popular confectionary biscuits in India. For decades, productivity was instantly recognized by its iconic white paper and depiction of a young girl covering the front. The objective of this case study is to find out the reasons for the preference of people in glucose biscuits and also to know why Parle-g No.1 in this segment is. Further, it also brings to focus the infrastructure
Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
ITM-EXECUTIVE EDUCATION CENTRE Course Title: Quantitative Techniques for Business Contact Hours: 24 hours Course Objective: Expose students to the application of basic Algebraic methods used in field of management. Introduction to the statistical methods and application in areas of research. Contents: Session No | Content | 1. | Introduction to Statistics. Scope and Limitations. Data Collection and Presentation. | 2. | Measures of Central Tendency, Depression. | 3. | Measures of
Introduction To Parle Biscuit’s INTRODUCTION: 1.1COMPANY LOGO Image 1 Parle family has not only glorious past, an enviable present and a bright future; but also a family of deep roots of tradition, ethics and family culture. Parle Group owed its name from the suburb of Mumbai, i.e. Vile Parle, Maharashtra. It was established in the year 1929 by Late Mr. Mohanlal Dayal. Initially, Parle manufactured sweets