A/B Testing and Black Friday & Cyber Monday Sales
Black Friday and Cyber Monday the roller-coaster of sale madness is coming up fast and you want to “put your best store forward”. So, you might be thinking about how you can the turbulence of Black Friday and Cyber Monday whilst by taking advantage of the increased influx of traffic to your site in an effective way.
Black Friday and Cyber Monday is one of the heaviest traffic weeks of the year “Should we A/B test on Black Friday and Cyber Monday?” is a question all have. So here is the list of some pros and cons of testing during Black Friday and Cyber Monday to make more out of your existing traffic.
As Black Friday and Cyber Monday is the busiest shopping days of the year, A/B testing is the …show more content…
3: Wait for testing while conducting qualitative analysis
If A/B testing is out of the question for you this holiday season, then use this time to learn about your customer behavior through different approaches. Prioritize on acquiring as many qualitative insights as possible.
Analyze and try to understand your customers’ behaviors and why they shop from you. Plan a way of working with the customer support team that enables real-time feedback. Perform focus group and usability tests. Focus groups will help you to know your customers' behavior and feedback about your brand, your product, and your service, while usability tests will reveal how customers are using your website.
With the recurrence of holiday big ‘deal’ sales such as Black Friday and Cyber Monday, you can at least plan your optimization efforts in advance of the holiday influx in traffic. It’s important to understand the traffic mix at these holiday sales of the year and when running your analysis, make sure you either account or exclude for the changes in response that affect your ongoing testing
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This strategy does not have any impact on locking-in retailers. Also, this could be easily duplicated by another competitor for the second major holiday, which is 4th of July. For example, another competitor would copy the idea of using coupons to sell their product and use it for the upcoming holiday.
The point of sale assessment depends on the consumer’s perceived shopping motives. Shopping motivation represents a fairly mature reach of research. Many retailers consider smart shopping comprises high sensitivity on process. Smart shoppers are always keen on getting a discount. Shopping on Black Friday is the consumer’s motivation. It gives them the excitement of the game. (look for competitive) Its part of the mystique, shoppers can celebrate their ability to get the best deals.
Like our website, none of our competing Black Friday sites have implemented any changes on their sites to remain compliant. I feel though that it is at minimum worth our effort to understand what it would take to become compliant, and have an action
As Black Friday has progressed along with retailors marketing their products and their sales, it has become a national day of shopping to get the best deals. Americans mainly go shopping on this day to get huge deals for Christmas presents. Stores have even taken this great opportunity to open their establishments for 24 hours. Just last year, consumers spent a whopping $57,400,000,000 with each consumer individually spending $410 on average. The #1 retailor customers purchased from and camped out at was Best Buy. All of the statistics are based on 2013 and this year was projected to be an 11% increase.
I think that stores should not be open on thanksgiving because one it will take time away from thanksgiving and spending time with your famille. And two some people are opening loans just to go shopping on thanksgiving and they are going into debt just to go shopping even though people could go shopping after their dinner or spending time with their families., they should not be open on thanksgiving because people are making loans to go shopping and people have died shopping.
Around the holidays, the department stores steps up is discount game even more. The Kohl’s Black Friday sale is actually a shopping extravaganza that begins before Thanksgiving and lasts after the Biggest Shopping Day of the Year.
Even though you can get with your family and be thankful and then go shopping until your legs hurt it can go either way. We should not have Black Friday on thanksgiving because Thanksgiving is for sharing and being thankful and if everybody goes shopping what's the point of even having Thanksgiving then and you should be with your family during all of Thanksgiving not only half of it.
What 3 pieces of information should try to find out from your existing customers whilst researching their needs?
As the economy begins to strengthen, consumers are beginning to spend. Much of that spending will be done over the Internet. According to Forbes Magazine, “overall U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season, totaled $12.7 billion, a 15-percent increase versus the corresponding days last year (par. 4)”. There has been a particularly large growth in Cyber Monday sales where top retailers have seen double-digit growth in sales over the previous year. As Internet sales continues to grow, Costco has the ability to use its large purchasing power to offer deep discounts and take advantage of the increase in internet sales.
My heart begins to pound like a drum in my ears as the workers start to tear the plastic off of the many displays lining the aisles. People begin to rev their engines as if they were cars waiting for a green light to go. Before the workers could even get the plastic off of the displays people began attacking the inventory like starving animals in the safari. With each item I touch it is instantly ripped out of my grasp. Leaving me exhausted and fired with rage and desperation. Because Black Friday only comes once a year, people’s inner savage radiates through them uncontrollably.
Black Friday, it is a time to spend with your family, go out shopping to all your favorite stores and best of all it’s time to blow through all the money you have saved throughout the year. But it’s also the day after Thanksgiving, you know? The holiday that we celebrate what we are thankful for and to forget about material things for a little bit? Lets not forget the death toll of Black Friday, in the rush to get to all the deals there have been several injuries and even some deaths. But everyone just has to get those deals right?
The Craft Warehouse Black Friday ad is well-known in the Pacific Northwest for offering incredible savings on a wide variety of home and craft items. Not only can you pick up great gifts for your creative friends and family members, you can also snag new holiday decorations to get your home ready for the holiday gatherings. It’s the best way to make the holidays bright and save big!
The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer