Analysis of a PSA The loss of a loved one is painful enough already, the fact that it was preventable can hurt the most. Has that ever crossed your mind, that it could be you? In society today, nearly 88,000 people have died due to alcohol abuse related causes annually. Based on numbers like that it is why a lot of campaigns try to create a sense of awareness by empathy and attracting one of the most important audiences like families. Advertising sometimes overwhelms the senses in its effort to deliver information. For this particular ad, the use of dark colors and the color red in the lettering help with emotion it is trying to convey. The color red for the word ‘NOT’ it is representing death that is why alcohol should not be the answer …show more content…
This ad is it to encourage our society today to have healthy alcohol consumption and to be aware of the consequence that can happen due to alcohol abuse. It can be difficult in today’s world due to so many different activities that include alcohol consumption such as ‘Happy hour’ or ‘Thirsty Thursday’ which influences drinking. Bars, restaurants and certain festivals influence heavy drinking which make it easy for people to abuse alcohol. Ad’s like these try to target them as well because of those reasons and make them aware of the consequences they could potentially be causing or encounter themselves.
Therefore, what will you do differently to avoid your family member or yourself be on the other side of the bed at a hospital due to alcohol abuse? Public awareness can only due so much to our society in sidewalks or billboards by posting these types of ads. If you are struggling with depression or stressed out in different aspects in your life, drinking alcohol will only make your depression worse and cause your antidepressant work less. So you can decide, will you or anyone close to you be part of the 88,000 dying due to alcohol
There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.
An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them
This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange
Alcohol abuse has become one of the principal causes of mortality and morbidity in the United States causing more than 200,000 deaths every year (Hendey, Dery, Barnes, Snowden, &
While consumption of alcohol is a socially acceptable practice in our society, issues arise when abuse occurs. Donatelle and Thompson (2011) define alcohol abuse as the "excessive consumption or a level of consumption that interferes with work, school, or social and family relationships" (256). As with other drug addictions, this abuse is disruptive to the alcohol abusers life as well as to those close to them. Moreover, alcohol abuse is accompanied by many devastating effects for all demographics. The harms associated with the misuse and abuse of alcohol includes: harm to oneself, negative effects on friendships and social life, and negative affects to physical
“Every year in the U.S., roughly 5,000 people under the age of 21 die from an alcohol-related incident including car crashes, homicides, suicides, alcohol poisoning and other related injuries” ( “11 Facts About Alcohol Abuse”). That is 5,000 more teens or young adults that could be saved from this plague in this society (11 Facts About Alcohol Abuse). Underage drinking and alcoholism is a huge problem in the United States, and as a society need to make a change with how everyone sees this problem. Adults and young teens take this topic too lightly, and it should not be taken lightly because of how many deaths there have been from poor decision making. There are many programs or events that could help this problem by fundraising, however people think this is not a very important problem. Underage Drinking and Alcoholism is a huge problem in the United States because it causes major health issues that can be very costly, personal life problems that can lead to more problems later in life, and major risks that have no benefit, but can put someone else’s life in danger.
For this reason, the text on the original ad has been changed to read, “Dive into some lime and you’ll have regret”. The text has been changed to such because alcohol consumption in excess can cause complications like liver disease, nerve damage, and strokes. However, the damage can also extend to one’s mental state by causing depression and anxiety. Lastly, when someone is inebriated they tend to do things they normally wouldn't do, like endanger themselves by driving recklessly or become violent to others- actions that can also be detrimental to one's physical and mental health. Consequently, the three main persuasion techniques were also used in the changed
Alcoholism has claimed the lives of many people. Not always in the same way, but all the same a life lost. The way that some people lose their lives is listed as following: they lose their family, friends, homes, jobs, and etc. now others, physically become sick- their bodies shut down. Now these people, the alcoholics aren’t the only victims, the real victims are people who get hurt or die driving on the same road as an alcoholic. Now I say real victims because these are
Recent studies show that approximately fifty-three percent of adults in the United States have one or more close relatives that have drinking problems. Alcohol Abuse has cost the United States more than 220 billion dollars in 2005 alone. Problem drinkers are most often found in young adults between the ages of 18 and 29 years old, and the fewest in adults who are 65 years of age or older. Alcohol Abuse is one of the major risk factors for violence, and research shows that fifty percent of all homicides and forty percent of all assaults in the United States are alcohol related. In the United States, more than forty percent of the people who start drinking when they are fourteen years old or younger are more likely to become alcoholics than those who don’t. One in ten Americans, currently have alcohol problems.
It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population.
Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have
Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to
Alcohol is one of many dangerous substances that effects our bodies. The effects of this drug can be very harmful. Alcohol is a potent non-prescription drug sold to anyone over the national legal drinking age, 21. Unlike other deadly drugs it is easy to access. This makes it easy to over-consume and create a tragic accident, even death. It can damage a person not only physically but also mentally and emotionally. Many people each year become more and more addicted to alcohol and soon experience all of it?s dangerous effects. Even if alcohol use is discontinued, some of these damages can not be cured, because the scars have been left on those that drink and those that surround them. The only hope
In the United States, 17.6 million people – about one in every 12 adults, abuse alcohol or are alcohol dependent. (NIH: National Institute on Alcohol Abuse and Alcoholism, 2012) The Mayo Clinic defines alcoholism as a chronic disease in which your body becomes dependent on alcohol (Mayo Clinic Staff, 2010), and indicates that more than 100,000 Americans die annually from alcohol related causes (Johnson) . Aside from the physical problems that alcohol addiction can create, there are frequently emotional and social complications. Alcoholism is a disease that harms not only the alcoholic, but also the co-workers and family of the alcoholic.
At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her