Questions on Marketing

1536 WordsSep 4, 20107 Pages
List and describe the main benefits markets receive by segmenting markets. Give examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. At one time, Sony product only one type of television for the whole market, thus create hard selling. Product-variety marketing, the seller produces two or more products that have different features, styles, quality, sizes and so on. Later, Sony produced several of television sets with different screen sizes and outside frame (casing) colors. However, customers have different needs that change over time. Customers seek…show more content…
The market positioning consisted of develop positioning for each target segment and develop marketing mix for each target segment. Once a company has decided which segments of the market it will enter, it must decide with positions’ is wants to occupy in those segments. Product position is the way the product is defined by consumers on important attributes-the place the product occupies in consumers’ minds relative to competing product. For examples, after Sony has been selecting their target market, they are concentrating on what this select market wants. If they are target to the young age, they may pay more attention to how to maximize their product function and catch up with fashion. If they are target to the female, they will focus on how to make they product more delicate and smaller. 2. You text book describes three major market coverage strategies. Compare and contrast these strategies giving examples throughout. A target market consists of a set of buyers sharing common needs or characteristics that the company decides to serve. The company can adopt one of three market-coverage strategies: undifferentiated marketing differentiated marketing or concentrated marketing. The undifferentiated marketing strategy, a company might decide to ignore market segment difference and go after the whole market with one market offer. It focuses on what is

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