Shared Practices Of Graphic Design

The history of the graphic design is one of the most important pages in the evolution of our world. All periods and persons after the prehistory related with the visual communications are undoubtedly the builders of our advanced and technological communication in the present. It is impossible to not feel passionate to write about the Graphic design history however, one essay is not enough to write about the whole History of the Graphic Design, that is why the next pages will be written about one person who has an important place in the Graphic Design history, this essay will be written about Geoffroy Tory.

When graphic design began, it was much simpler than it is today. Most people consider graphic design to be done only on computers and fancy operating systems, when in fact graphic design in much more complex than that. Graphic design has its roots in early caveman drawings using stone, organic paints and charcoal. Since these early humans had no to little verbal communication, logic dictates that they would have to communicate instead with a plethora of symbols and graphic representations of ideas. As time progressed, the methods of visual communication, as well as verbal communication, evolved. Materials in graphic design became more refined such as digital or traditional printing. Some of the milestones in graphic design were the invention of printing presses, text-based design such as Typography, molds, and computers. As new technology made the expression and sharing of art possible, those who chose to create art formed new styles and ideas that also evolved.

If we examine our existence through a dichotomous lens of internal and external experiences, it is easier to understand the importance of graphic design. Everyone, to some extent, is trapped within themselves. There is me in here, and you in there—a separation exists. We find common ground in the external world where there are certain rules that most of us have agreed to play by. Graphic design functions as a catalyst for either strengthening or disintegrating these rules. It screams, “Continue! Begin! Stop!” The graphic designer must work through the external world, understand its rules, and journey through their internal world in search of a project’s solution. If the solution is successful,

Digital graphics are in their own way an art form, digitally constructed to create phenomenal images. However, you need to have some sort of artistic ability combined with a suitable computer system before you can design the perfect graphic.

Graphic design is a vast industry in visual communication, using information, typography, isotopes, and diagrams as a way to communicate across to its audiences. Through detailed investigations of design and taking on Robin Kinross (1985), claims that the distinction between design for information and design for persuasion “cannot be a clear one” this work will explore the possibilities of visual rhetoric in graphic design.

in today's society and is important to have in life. Graphic design is used in media, the

During my whole life and experience I have been interested in the Art, Creativity, and I have been traveling around Graphics Designing. When I go out to centres, supermarkets, the high streets around Kingston anywhere in London, Germany and other parts of Europe which I have seen. I have seen lots of Graphics designs in advertising, Billboards companies for example in electronical products or any type of product the graphics advertising companies running around the world, just because of that I was inspired in the graphics designing and I was influence by the subject.

Koerner, A. (2015). 7 Fur-Free Fashion Designers. [online] Ecorazzi. Available at: http://www.ecorazzi.com/2012/03/27/7-fur-free-fashion-designers/ [Accessed 9 Sep. 2015].

In this course, I have learned the criteria for an effective graphic. Graphics have to have visual appeal, the reader might ignore them unless they are eye-catching and clear. A graphic should have labels so a reader is able to identify information easily and quickly. The information depicted in the graphic should be identified with a title. Graphics need to accompany the information they are clarifying. Graphics should be compact. They are not usually very useful if they do not save space. I have used the criteria for an effective graphic in Unit 3, Activity 3 of this course to be able to convey information effectively.

Graphics is a language in pictures, photographs, symbols and diagrams of different types. Our road signs are a perfect example of how effective graphics can be. Drivers react almost instinctively to, for instance, stop signs and yield signs at intersections. Warning signs for high voltage or workmen overhead are clearly understood by people who are illiterate, together with NO SMOKING signs that are common in public areas.

It is very easy to take the visualization of information too far however. For example, modern dashboard designed programs and applications which present information in a variety of ways appears very gimmicky, and according to Stephen Few, they can actually limit the amount of information presented to the user that pertains to a problem they are trying to get information on (12). Therefore there exist an important balance in the presentation of information in design. It should allow the user capture important information from the product, but the way the information is visualized should not be so flashy or over saturated to where it stuns the user and inhibits their comprehension of the data presented. Some of the more subtle forms of visualization that need consideration, according to William Lidwell, et al, is how colors and angles can affect the pleasure of viewing a design through innate associations people have with them, such as red signaling danger. (61-63) Secondly, the usability of a design needs careful consideration. After all, if the user cannot actually get any information out of the design, it will be of no use. This is why

Kroll and Paziotopoulos (2004) described a graphic organizer as a concrete Skyscraper Model, to help students become creative and analytical thinkers. It is a step by step process from general knowledge at the lowest point to being able to connect to real life and give an opinion at the highest point, which allows students to understand information. This helps students develop further skills interactively through our ever changing “visual”

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

Digital communication is interactive, dynamic and continuous. People working with digital communication (visual designers, human-computer interaction professionals, and software engineers) need a unique set of communicative methods that equal this dynamic flow of digital communication expressions. Ishizaki explores the development of a theoretical framework of an iterative process that meets this need and suggests how designers might use the framework. The concept Ishizaki terms improvisational design is illustrated with five brief case studies in this slim nine-chapter book.

Each and every day, design is consistently changing and evolving. Design is everywhere we go and one cannot help but to see it; graphic design is in television commercials, advertisements, Internet advertisements, visual information, et cetera. Graphic design can be involved in such minute details ranging from a 1-inch sticker to as vast as a national billboard sign. The main goal of graphic designer’s is to communicate with a designated target audience through the use of visual elements. Graphic Design has two major components to be considered. Initially the target audience must be identified, this is critical. The target audience will then drive the type of format that will be used to reach the desired audience. Then the designer must explore the reasons for the design, what it is to accomplish all the way taking meticulous measures not to lose focus on the target audience. This is important because it is not enough to create a great design if the message of the design is lost and never actually reaches the intended recipients. The importance of this critical step cannot be emphasized enough. If this detail is overlooked a lot of time, money and resources will be expended for no purpose.